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Audience Segmentation

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Want to make your casino’s ROI the best it can be? A crazy number — 81% of brands have gone to affiliate marketing for a good reason: people say they’re earning about a quarter of their sales through affiliate channels. To give you an idea, that all adds up to about $8.2 billion in the U.S. alone. But you must be wondering how some brands are not only getting back what they spent on software…

AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…

Are you struggling to reach the right audience with your mobile advertising campaigns? Do you find it challenging to deliver relevant messages to potential customers? It’s crucial to optimize your marketing strategies for mobile platforms, which is where mobile GEO-targeting advertising tools come into play. GEO targeting allows businesses to deliver location-based advertising to specific geographic areas, increasing conversion rates and ROI. With the right tools, you can achieve precise audience targeting and deliver relevant…

Geo advertising and Geo marketing are essential for any business looking to create a winning strategy. But, why? Geo-targeting allows you to use audience and location data to create targeted campaigns that reach the right people in the right places. It benefits businesses operating within a local area or targeting specific demographics in a broader region. This is because it gives you detailed insights about your target market and allows you to craft campaigns that…

Pay-per-click advertising offers an effective way to drive targeted traffic to your website and capture leads. By implementing the right PPC strategies, you can significantly boost your lead generation and see a strong return on your investment. This article will explore 20 of the top PPC lead generation strategies to help you connect with more of your ideal customers. Whether you’re new to PPC or have been running campaigns for years, these proven tactics can…