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Whether you’re an operator, affiliate manager, or savvy business owner, you know affiliate partnerships are crucial. The thing is, most people just aren’t using them to their full potential. If your strategy isn’t tapping into the power of cross-promotion yet, you’re leaving money—serious money—on the table. So, buckle up, because we’re about to break down why cross-promotion is the key to juicing up your ROI, creating die-hard player loyalty, and, ultimately, raking in more profits.…

Building a successful iGaming B2B affiliate marketing program is like putting together a jigsaw puzzle. Each piece must fit perfectly with the next to create a complete picture of a thriving, profitable business. But let’s not kid ourselves — this is no ordinary jigsaw puzzle. It’s more like one of those 5,000-piece monsters, like the Taj Mahal or a detailed world map. Challenging? Yes. Rewarding? Absolutely! This guide will walk you through the 12 key…

Did you know that successful affiliates in the casino niche can turn their online marketing into a full-time job? They can earn between 30% to 50% revenue share, which means they receive a percentage of the revenue generated by the players they refer. This fact highlights the vast potential of casino affiliate marketing in Eastern Europe. As a casino operator, you can leverage this market and expand your reach through effective online gaming partnerships. This…

Creating successful partnerships is important for B2B marketing. Because partner marketing helps drive sustainable growth and revenue. Partnerships are essential to global markets, enabling growth and maximizing resources. A strong business ecosystem is created by combining strengths with partners, benefiting all involved. In this guide, we will provide you with step-by-step instructions on how to establish strong partnerships that will help you unlock the full potential of B2B collaboration. We’ll also look at the key…

Partner channel marketing – what do you already know, what can you learn to improve your business? Times have changed, and today’s generation of buyers is wary of traditional advertising. Companies need to find new strategies to grow their business and attract new customers as marketing evolves. This is where the creation of a channel partner marketing program comes into play. Apple and Google; GoPro and Red Bull: brands around the world are already making…

Building effective partnerships is an important part of any B2B partner marketing strategy because partner marketing is an effective tool for driving growth and revenue in a cost-effective manner. In this blog post, we’ll look at the key components of a successful B2B partner marketing strategy, such as identifying target partners, developing appealing value propositions, offering training and support, and monitoring campaign performance. This guide will provide the tools and techniques to create successful partnerships…