Although affiliate marketing in the iGaming industry holds great promise in terms of measurable ROI and targeted player acquisition, unexpected technical glitches can disrupt the smooth flow of activities. One notable cause is link mix-ups by affiliates where clicked-on links do not translate to tracked conversions, often leaving one with a lot of unanswered questions. Dear casino owners, be calm, though. Now, let’s journey into the hazy abyss of general tracking issues and provide you…
What is smart retargeting in iGaming? It’s a set of strategies using cookie tracking that can boost conversions and drive sales. Cookie retargeting is a powerful strategy that allows marketers and advertisers to show personalized ads or opt-in campaigns to iGaming customers who have already interacted with their website in some way. So, what exactly is cookie retargeting, and how can you use it to your advantage? In this article, we will dive deep into…
Cross-device attribution is the process of connecting a customer’s interactions across multiple devices to properly allocate conversion credit to the touchpoints that influenced their purchase decision. Tracking customer journeys across devices is crucial to understanding how your marketing efforts truly impact sales and revenue. By implementing cross-device attribution, you gain visibility into the customer’s path to conversion and can optimize your marketing spend and strategies to drive the greatest return on investment. With consumers using…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
