Are you looking to build strong and trustworthy relationships with your affiliates in the iGaming business? As an iGaming operator, you’re probably constantly looking for ways to enhance your revenue streams and boost your market position. While there are many marketing strategies you can employ in this regard, one that stands out is affiliate marketing. Establishing affiliate partnerships and programs is an effective way to drive success and growth in the industry. However, to make…
Channel partner marketing is becoming increasingly valuable in highly competitive technological industries. So, what is it exactly, and how can you tap into its potential and expand your business? Channel partner marketing is a method used to promote products and services sold by channel partners, also known as channel marketing or partner marketing. This may sound complicated, but don’t worry; we’ll break it down for you. So, let’s dive right in! What Is a Channel…
Partner ecosystem – you’ve probably heard the term before. It’s a trendy topic at growth team meetings, CEOs, and boardrooms full of investors. This should come as no surprise, given that ecosystems are expected to account for roughly a third of total worldwide sales by 2025 (according to McKinsey). Or, according to Accenture, ecosystems might provide $100 trillion in value to enterprises and society as a whole over the next decade. But, what is a “partner ecosystem”…
