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Channel partner marketing is becoming increasingly valuable in highly competitive technological industries. So, what is it exactly, and how can you tap into its potential and expand your business? Channel partner marketing is a method used to promote products and services sold by channel partners, also known as channel marketing or partner marketing. This may sound complicated, but don’t worry; we’ll break it down for you. So, let’s dive right in! What Is a Channel…

Partner ecosystem – you’ve probably heard the term before. It’s a trendy topic at growth team meetings, CEOs, and boardrooms full of investors. This should come as no surprise, given that ecosystems are expected to account for roughly a third of total worldwide sales by 2025 (according to McKinsey). Or, according to Accenture, ecosystems might provide $100 trillion in value to enterprises and society as a whole over the next decade. But, what is a “partner ecosystem”…

Want to boost your iGaming business without splurging on endless advertising? Affiliate marketing might just be your golden ticket. Let’s cut to the chase—building a great partnership with affiliates isn’t just about throwing money at them. It’s about trust, strategy, and staying sharp. Ready to learn how? Let’s get started! Why Affiliate Marketing is the iGaming MVP Affiliate marketing in iGaming isn’t your average strategy. It’s a performance-based powerhouse. Affiliates promote your casino, sports betting…