CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…
Now that you have added an affiliate program to your website (for example, using affiliate marketing software like Scaleo), you probably wonder where to promote your partner program and where to find affiliates. In this article, we’ll share a few places where you can promote your affiliate program, expand your brand awareness, and present your company to a larger number of potential customers. Starting an affiliate network – don’t miss the entire full guide: Part 1:…
