Ensuring bulletproof cybersecurity for iGaming is not an option in 2024, but a necessity. In the online iGaming world, trust is key, so “casino cybersecurity” isn’t yet another fancy marketing gimmick. Players need to trust that their gaming servers are fair and that their personal information is safe. As a gaming partner, your responsibility is to ensure the security of your players’ data. Cybersecurity is a complex issue, but there are steps you can take…
Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…
Partner marketing has emerged as an innovative way to drive high-quality customer acquisition in a cost-efficient manner. By collaborating with strategic partners who have access to your target audience, you can tap into new customer bases and scale your customer acquisition efforts. As a marketer, you know that acquiring new customers is essential for business growth. However, the costs of traditional marketing channels like advertising continue to rise while their effectiveness declines. The key to…
Are you looking for ways to boost your business but don’t know where to start? Have you considered a B2B referral program? Referral marketing is a powerful tool that can help you skyrocket your business growth. By incentivizing your customers to refer new customers to your business, you can create a steady stream of leads that are more likely to convert into paying customers. In this article, we’ll explain the importance of a B2B referral…
Partner channel marketing – what do you already know, what can you learn to improve your business? Times have changed, and today’s generation of buyers is wary of traditional advertising. Companies need to find new strategies to grow their business and attract new customers as marketing evolves. This is where the creation of a channel partner marketing program comes into play. Apple and Google; GoPro and Red Bull: brands around the world are already making…
Partner marketing software is an essential tool for businesses to maximize their partnerships. With partner marketing software, you can efficiently manage your partnerships and create strategies tailored to each partner. From tracking partner performance and measuring ROI, to optimizing your partner’s activities and engaging them with the right content – Scaleo is the perfect partner marketing software for any business looking to optimize their partnerships. Scaleo’s features and tools are designed to help you maximize…
Deep linking is a game changer in modern marketing. As the digital marketing landscape continues to evolve, staying ahead of the curve is essential for businesses aiming to thrive in this competitive environment. Deep linking is one such marketing innovation that has gained traction in recent years. But what exactly is deep linking, and why should marketers be paying attention to it? In this post, we’ll discuss what deep links are, how they work, and…
Startups are on a constant search for ways to scale their business and gain new customers and adding a partner marketing software can be an effective tool for expanding reach and increasing conversions. For startups, the challenge is finding a partner marketing platform that is both affordable and powerful enough to take their company to the next level. It’s important to select a platform that is easy to use and offers great features like automated…
