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Partner Relationships

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Partner ecosystem – you’ve probably heard the term before. It’s a trendy topic at growth team meetings, CEOs, and boardrooms full of investors. This should come as no surprise, given that ecosystems are expected to account for roughly a third of total worldwide sales by 2025 (according to McKinsey). Or, according to Accenture, ecosystems might provide $100 trillion in value to enterprises and society as a whole over the next decade. But, what is a “partner ecosystem”…

Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…

As an advertiser, you may think that setting up your affiliate program and promoting it once or twice is enough to keep going. But… Affiliate recruitment is something you should be doing on a daily basis, and today, we will prove to you – WHY. Affiliate marketing statistics are impressive. According to Awin, affiliate marketing has an excellent ROI ratio of 1:16. As a result, it’s no surprise that businesses all over the world are jumping…

Startups are on a constant search for ways to scale their business and gain new customers and adding a partner marketing software can be an effective tool for expanding reach and increasing conversions. For startups, the challenge is finding a partner marketing platform that is both affordable and powerful enough to take their company to the next level. It’s important to select a platform that is easy to use and offers great features like automated…