You’ve just launched an affiliate program, and now it’s time to measure the success of your efforts. It’s essential to have an effective system to track conversions—that is, identify when visitors you send via your affiliate program complete a desired action—to maximize your return on investment. Fortunately, there are a number of strategies you can use to track conversions accurately and efficiently. Let’s take a look at five effective methods that may be suitable for…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
