Did you know that over 80% of online casino operators rely on affiliate marketing to drive traffic and increase revenue? With online gambling on the rise, casinos are scrambling for strategies that will help them stand out. But how do you know if your marketing is actually working? Are your campaigns delivering the results you want? It’s time to unlock the power of data analytics and discover how to assess the effectiveness of your casino…
Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of affiliate marketing for the gambling vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So, whether…
With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While there are many important datapoints and KPIs you need to track, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and time spent gambling. Keeping a close eye on these metrics, will allow you…
How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…
The online casino industry has experienced significant growth in the past two decades, offering a new frontier for gambling enthusiasts. With the increasing penetration of the internet and the accessibility of online gambling vendors, operators can attract players from around the world. However, this also means that competition is fierce, and it is essential for online casino operators to analyze and improve their key performance indicators (KPIs) for success. One of the most important aspects…
Affiliate marketing for onlne casinos – why it’s the ultimate strategy? While there are numerous methods for promoting an online casino, affiliate marketing has proven to be the most effective. Of course, SEO, PPC, media advertising, displays, and other offline activities should all be part of the overall strategy (after all, diversity increases your chances of success) — but when we compare investments and results, affiliate marketing frequently wins the ROI competition. Let’s go over…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
