The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
Have you ever wondered what sets apart successful iGaming platforms from the rest? The secret often lies in their affiliate program structures, specifically in the adaptability and customization of commission schemes. Customizable commission structures in iGaming affiliate programs are not just a trend but a game-changer. But how exactly do they make such a significant impact? The Importance of Commission Structures in Affiliate Marketing Imagine you’re at a buffet with a wide array of dishes…
Imagine this: the online gambling industry is poised to balloon to a staggering $153 billion by 2030. With such immense potential ripe for the taking, can you afford to overlook the power of affiliate programs for casinos? These potent marketing vehicles are not just buzzwords; they are pivotal in casino marketing through affiliate programs, constantly fueling the industry’s growth while keeping you ahead in the race. Still wondering why every casino needs an affiliate program?…
Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…
The commission structure for channel partners varies from one program to another. This is why businesses strive to expand their reach, and channel partnerships have become a popular strategy for growth. These partnerships involve collaborating with other organizations to sell products and services, with channel partners earning a commission on their sales. However, designing a fair and effective commission structure for channel partners can be complex. In this comprehensive guide, we will explore the intricacies…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
