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The iGaming market will be merciless rather than merely “competitive” in 2025. You are losing money if you do not personally relate to players. A strong CRM is a lifeline, not a “nice-to-have.” The worst part is that not all CRMs are made equal; the wrong decision could destroy the credibility of your brand and cost more than lost consumers. This guide breaks out the best iGaming CRMs re-writing the rulebook on customer engagement instead…

The online gambling industry is expected to reach $153 billion by 2030. Can you afford to ignore the potential of casino affiliate programs? If you’re serious about capturing this massive market growth, affiliate marketing isn’t just an option—it’s your growth engine. The highly competitive iGaming industry demands ongoing innovation, making affiliate programs essential for maintaining a competitive edge. They offer a direct route for boosting revenue and foster opportunities for brand growth, player loyalty, and deeper market…

Managing a casino demands precision, expertise, and operational efficiency, as well as the ability to juggle multiple moving parts. The essential behind-the-scenes tool keeping this well-oiled machine running smoothly is casino management software (CMS). CMS serves as the operational backbone for both bustling brick-and-mortar locations and high-traffic online casinos, optimizing every aspect from compliance to player management. What Exactly is CMS, and Why is It So Important? Think of it as casino nerve center of…

The casino affiliate industry is like a high-stakes poker game—if you’re not playing your cards right, you’re out. With 2024 promising even fiercer competition, standing still is not an option. So, how do you outsmart the house and come out on top? Let’s get started! Understanding the 2024 Casino Affiliate Landscape First things first: the game’s changed. Rapid technological advancements, shifting player preferences, and tighter regulations are shaking things up. Surprised? You shouldn’t be. The…

The commission structure for channel partners varies from one program to another. This is why businesses strive to expand their reach, and channel partnerships have become a popular strategy for growth. These partnerships involve collaborating with other organizations to sell products and services, with channel partners earning a commission on their sales. However, designing a fair and effective commission structure for channel partners can be complex. In this comprehensive guide, we will explore the intricacies…

One of the ways to boost casinos’ Average Revenue Per User (ARPU) is to make sure that they deal with quality affiliates. It is not surprising that casinos have to seek cooperation with top-notch partners if they want to improve their ARPU. These are the people who help you get in touch with more prospective players, thus leading to more signups and finally greater profit margins. Through compliance, proper advertisement, and targeting of gamers, you…

Online betting marketing strategy is getting more and more diverse in 2025. The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing…

Have you ever wondered what sets apart successful iGaming platforms from the rest? The secret often lies in their affiliate program structures, specifically in the adaptability and customization of commission schemes. Customizable commission structures in iGaming affiliate programs are not just a trend but a game-changer. But how exactly do they make such a significant impact? The Importance of Commission Structures in Affiliate Marketing Imagine you’re at a buffet with a wide array of dishes…

Do you want to dominate the iGaming business industry but don’t know where to start? Player Reports are here to save the day, giving you all the insight you need to pave your way to success. Whether you’re an online casino owner or just getting into the industry as an agency, having the right KPI data guarantees you aren’t wasting money. Gambling may be a risky business, but trying to operate without proper tracking and…

RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…