The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
Casino influencer marketing is expected to bloom in 2024. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
As an iGaming affiliate, you know that staying ahead of the curve in this dynamic industry is crucial to your success. One area that cannot be ignored is social media. With the right social media strategy, you can significantly increase your reach, engagement, and ultimately, your profits. By tapping into the power of social media for your igaming business, you open up a world of possibilities. With over 3.5 billion social media users worldwide, it’s…
Looking for affiliate commission tracking software and not sure where to start? We have gathered a list of top affiliate commission tracking software and scripts that will help you better understand how your affiliate campaign is performing and visualize data in an easily digestible manner. So, here is the list of ideal tracking solutions for your business. Affiliate Commission Tracking SoftwareWhat is it?ScaleoFor business owners that power their store using WooCommerce, this simple plugin allows…
