The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
The future of iGaming affiliate marketing in 2024 is very exciting and has a lot of potential. That’s why it’s really important to know what makes this segment of the igaming industry tick. iGaming has become one of the most popular ways to gamble in an extremely short period of time thanks to new technology and evolving consumer preferences. And that’s not all, iGaming affiliate marketing is just as important when it comes to online…
Affiliate marketing is a lifeline for customer acquisition in most businesses, but most of all in online casinos. Yet, are you maximizing its potential? If tracking commissions, onboarding affiliates, and generating insightful reports feel like a constant uphill battle, you might be overlooking the transformative power of APIs. Let’s unpack some revealing stats for a reality check: 56% of businesses use APIs for automating business processes. This reinforces the role of APIs in reducing labor-intensive work…
iGaming player acquisition will evolve in 2024. For you, as an iGaming website operator, acquiring new players is essential to your success and growth. You need a steady flow of new customers engaging with your games and promotions to drive revenue and build your business. However, player acquisition is challenging and expensive in today’s competitive landscape. You must cut through the noise to attract players and convert them into loyal, long-term customers. This article will…
As a digital marketer, I understand the importance of website traffic. After all, traffic is the lifeblood of any website, and without it, your website is essentially dead. However, not all traffic is created equal. In recent years, there has been an increase in bot traffic, which can harm your website’s analytics and ultimately hurt your business. In this article, I will explain bot traffic, how to identify it, and how to filter it out.…
Affiliate marketing is one of the most powerful digital channels for companies looking to reach their target audiences and drive growth. As technology evolves, businesses need to stay ahead of the game and prepare for the future. So, what changes can we expect in the world of affiliate marketing over the next three years? Affiliate marketing will shift dynamically over the next few years as more businesses embrace it as a key part of their…
