11 Reasons Why M-commerce Is the Future of E-commerce

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M-Commerce is here to stay and it will only grow by the year. While eCommerce has been around for a while, m-commerce has been growing rapidly: In just two years, m-commerce managed to account for 53.9% (or $649 billion) of online shopping transactions, up from 34.5% in 2017, reflecting a shift in how customers store online.

With the growing popularity of smartphones, the online shopping experience is shifting towards mobile commerce.

Smartphones are more popular than ever, and mobile internet usage accounts for 51.3% and has overtaken desktop internet usage to 48.7%. More than two-thirds of the world’s population already has a smartphone. The more people use smartphones, the more the m-commerce business grows and accounts for a significant percentage of the eCommerce sector.

Whether you are already in the eCommerce sector or thinking about entering it, you should consider developing your own mobile software. According to current data, m-commerce seems to be the future of eCommerce, and here are 11 reasons why.

1. The majority of consumers own a mobile device.

In 2018, 77% of Americans owned a smartphone, providing the majority of Americans with access to commerce stores. Indeed, over 230 million Americans own smartphones, so developing a mobile app for your business would allow you to capitalize on where the majority of U.S. consumers are already spending their time.

2. Many consumers are already purchasing on their phones.

Just as the m-commerce market share has grown, so has the number of consumers purchasing on mobile devices: Last year, the number of mobile shoppers in the United States reached 198.8 million, a huge increase from 122.9 million in 2013.

Given the growing trend, this figure should only rise further, improving your chances of contacting customers via a mobile app.

3. It is simpler to use social media marketing with m-commerce.

In 2008, only 21% of American adults used social media; by last year, that figure had risen to 69%. More crucially, 70% of social media time is spent on mobile apps. However, suppose you market on social media through advertisements or influencers. In that case, your customers’ click-throughs will most certainly bring them to a mobile version of your business and possibly even to install your app.

4. Mobile advertisements have greater CTRs than desktop ads.

Consider advertising on mobile for a greater click-through rate (CTR), as mobile surpasses desktops in CTRs. Indeed, native mobile advertising received a CTR of 0.37% in 2016, compared to 0.22% on desktops, which isn’t surprising, given that more people spend time on their smartphones than on their desktops.

5. The market share of m-commerce is increasing.

M-commerce accounted for only 11.6 % of the $303 billion U.S. eCommerce market share in 2013. However, B.I. Intelligence, a Business Insider research service, predicts that m-commerce will eclipse the eCommerce sector by 45 % next year! Moving to mobile is a logical next step if you’re currently in eCommerce.

6. Mobile search leads proved to be followed up on more often.

While m-commerce conversion rates have yet to surpass those of PCs, it has successfully influenced customers to act. Google discovered that 9 out of 10 mobile searches result in action, with more than half of those actions resulting in a purchase. As a result, even if mobile has not yet eclipsed desktop conversions, individuals browsing for a product on their mobile devices are still quite likely to make a purchase.

7. Mobile apps are more likely to engage users.

You may be more likely to engage with your clients if your m-commerce store is a mobile app. Not only are apps where mobile users spend 90% of their time online, but mobile app features like social media integration and mobile push notifications help drive user engagement even further.

8. You will have a better chance of gaining customer loyalty.

Because m-commerce allows for increased client involvement, it also increases customer loyalty. With a mobile app, your business is always visible as an icon on your customers’ mobile screens. Similarly, you can entice people to return to your store by using push alerts, loyalty awards, and other methods.

9. Digital wallets can help streamline the payment procedure.

The mobile payment market is predicted to grow by 33.8% by 2023, implying that more people will be willing to make rapid transactions on mobile devices. Including a mobile wallet, such as Google or Apple Pay, in your app can increase conversions by allowing customers to purchase without using their credit cards.

10. It provides you with the ability to scale.

In many circumstances, growing a brick-and-mortar business is more difficult, especially given the facility’s constraints. Depending on your business, expanding it may be as simple as developing a more sophisticated mobile app. Furthermore, as m-commerce expands, your mobile app can benefit from that scalability.

11. You can learn a lot about your customers.

For example, customers in a traditional retail environment enter the store, make a purchase, and then depart. This mostly leaves you with information about how many things you have or have not sold. However, with m-commerce, you may obtain more customer data about how they move within your mobile app to acquire information from their social network profiles.

Are you ready to create a mobile app for your eCommerce store?

Consumers spend more time (87%) on mobile applications than on mobile web because they are more convenient, faster, and allow you to save your settings. So, if you want to step up your eCommerce game, developing or improving your mobile app is a great next step.

And, of course, your eCommerce store needs an affiliate program. Luckily, Scaleo has already developed an affiliate add-on for our software, so if you want to add a fresh stream of revenue through affiliate marketing, don’t hesitate to schedule a free demo call today! 

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To get started, you’ll need a strategy. Making a plan is critical for explaining your vision for a mobile app to your developer and making it a reality. The future of eCommerce is definitely in mobile commerce – people are shopping on their mobile phones everywhere. In order to harness the power of mobile commerce, your eshop needs to be mobile-friendly.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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