The iGaming industry is placing its bets on some staggering numbers!
What about the iGaming industry? A wild ride. It’s more than just luck; it’s about data. And plenty of it. Understanding the numbers is critical, whether you’re a casino operator, an affiliate marketer, or just curious about where the chips will fall in 2024. These statistics, which range from player behavior and market trends to the most recent technological disruptions, are more than just numbers; they are the blueprint for making smarter, data-driven decisions.
Are you ready to stack the odds in your favor?
Everyone is talking about the enormous growth and potential in this niche, and as a result, everyone is investing in it. With online casinos growing and booming and the fierce competition rising, the need to invest in advertising, marketing and affiliate channels is growing by the hour.
It’s still not too late to jump on the bang wagon and get your slice of the pie.
From the rise of mobile gaming capturing over half of the market revenue to the average online gambler being a savvy 34-year-old, the stakes are high, the players are diverse, and the game is constantly evolving.
Our latest gambling market analysis dives deep into current gambling demographics, online gaming revenue projections, and online gambling trends shaping the year ahead. This post not only provides updated online casino market and gambling market projections but also highlights critical issues like gambling addiction statistics—ensuring your decisions are both data-driven and responsible.
So, grab your lucky charm, and let’s roll the dice on the future of iGaming!
Demographics and Trends
- About 26% of the global population engages in some form of gambling.
- The average age of an online gambler is 34 years old.
- Around 75% of online gamblers prefer to use mobile devices for their gaming activities.
- The male-to-female ratio among online gamblers is approximately 3:1.
Market Size Projections
- The global iGaming market size is projected to reach $92.9 billion by 2023.
- In 2020, the global online gambling market generated a revenue of $66.7 billion.
- The online sports betting segment is expected to reach a market value of $134.5 billion by 2025.
- The global online gambling market is expected to grow at a CAGR of 11.5% from 2021 to 2028.
- The online gambling market in Europe is estimated to reach €33.6 billion by 2025.
- The global online gambling market is expected to reach a value of $123.5 billion by 2026.
- The eSports betting market is expected to grow to $13 billion by 2025.
- The mobile gambling market is expected to grow at a CAGR of 19.9% from 2021 to 2028.
- The global online gambling market is estimated to grow at a CAGR of 11.4% from 2021 to 2028.
- The social casino game segment is projected to reach a market value of $6.7 billion by 2027.
- The online casino market is expected to reach a value of $127.3 billion by 2027.
- The online poker market is projected to grow at a CAGR of 13.2% from 2021 to 2028.
- The global mobile gaming market size is expected to reach $128.6 billion by 2023.
- Online gambling in the United States is forecasted to generate $94 billion in revenue by 2023.
- Mobile gaming revenues are expected to surpass $150 billion globally by 2023.
- The online lottery market is projected to grow at a CAGR of 8.8% from 2021 to 2028.
- Esports betting is estimated to reach a market value of $120 billion by 2025.
- The global online gambling market penetration rate is expected to reach 9.8% by 2028.
- Virtual reality gambling is projected to reach a market value of $4.6 billion by 2027.
- The online betting segment is expected to grow at a CAGR of 11.8% from 2021 to 2028.
- The global online gaming market is predicted to exceed $200 billion by 2023.
Regional Market Growth
- The UK has the largest regulated online gambling market in the world.
- Asia-Pacific is the fastest-growing region in terms of online gambling revenue.
- Asia-Pacific is the largest market for online gambling, accounting for 32% of global revenue.
Segment Analysis
- Online gambling accounts for 32% of the total gambling market in the United Kingdom.
- The live casino games segment is expected to grow at a CAGR of 9.2% from 2021 to 2028.
- Online bingo is one of the fastest-growing segments in the online gambling market, with a projected CAGR of 10.1%.
- Online slot games are the most popular form of online gambling, representing 70% of total online gaming revenue.
- Mobile gaming accounts for over 50% of global gaming revenue.
- Online poker accounts for around 18% of the global online gambling market.
- The largest online gambling market share is held by casino games, accounting for 41% of the market.
- Up to 30% of online gamblers prefer live dealer games over traditional online casino games.
- Cryptocurrency transactions make up around 7% of all online gambling payments.
- Online betting accounts for around 42% of the global online gambling market revenue.
- Approximately 85% of online gambling revenue comes from mobile devices.
- Online sports betting is the most popular form of online gambling, representing 40% of the market share.
2025 iGaming Stats in a Nutshell
![150+ iGaming Statistics & Insights for Data-Driven Decisions [2025 Update] - iGaming statistics](https://www.scaleo.io/blog/wp-content/uploads/2024/08/2025-iGaming-Statistics-Insights-for-Data-Driven-Decisions.png "150+ iGaming Statistics & Insights for Data-Driven Decisions [2025 Update] - iGaming statistics")
The iGaming industry growth in 2025 is nothing short of explosive, fueled by a sharp rise in mobile gaming trends, esports betting growth, and a global appetite for online sports betting and casino entertainment.
According to the latest online gambling statistics, mobile gambling revenue alone is projected to exceed $95 billion, making up a significant portion of the online gambling market share. As the online poker market rebounds and new online betting market share reports show record-breaking engagement across regions, the gambling market in Europe continues to lead with 49% dominance.
Meanwhile, affiliate marketing in iGaming plays a pivotal role, with iGaming affiliate programs driving millions in operator revenue.
📊 Market Size & Growth
| Metric | Value |
|---|---|
| Global iGaming market size (2025) | $117.5 billion |
| Projected market size by 2030 | $169.2 billion |
| Compound Annual Growth Rate (CAGR) | 12.3% (2025–2029) |
| U.S. online gaming revenue (Q1 2025) | $6.19 billion |
| U.S. gaming tax revenue (2024) | $15.91 billion |
📱 Mobile & Device Trends
| Metric | Value |
|---|---|
| Users accessing iGaming via smartphones | 80% |
| Mobile gambling market value (2025) | $82.84 million |
| Mobile gaming revenue growth (2025) | 7% increase |
🌍 Regional Insights
| Region | Insight |
|---|---|
| Europe | Holds 49.1% of the online gambling market share |
| Asia-Pacific | Largest online gambling market, accounting for 32% of global revenue |
| Philippines | Expected 17% revenue increase in 2025 |
| Canada | Online gambling revenue projected at $4.19 billion in 2024 |
🎮 Segment Breakdown
| Segment | Market Share |
|---|---|
| Online sports betting | 40% of global iGaming market |
| Online slot games | 70% of total online gaming revenue |
| Online poker | 18% of global online gambling market |
| Live dealer games | Preferred by up to 30% of online gamblers |
| Cryptocurrency transactions | 7% of all online gambling payments |
👥 Demographics & User Behavior
| Metric | Value |
|---|---|
| Global population engaging in gambling | 26% |
| Average age of online gamblers | 34 years old |
| Male-to-female ratio among online gamblers | Approximately 3:1 |
| Online gamblers preferring mobile devices | 75% |
🧠 Technology & Innovation
| Technology | Impact |
|---|---|
| Artificial Intelligence (AI) | Enhances personalization and detects problem gambling |
| Machine Learning (ML) | Optimizes odds and risk management in sports betting |
| Augmented Reality (AR) & Virtual Reality (VR) | Emerging in immersive gaming experiences |
| Big Data Analytics | Drives targeted marketing and user retention strategies |
📈 Advertising & Affiliate Marketing
| Metric | Value |
|---|---|
| Projected iGaming ad spend (2024) | Over $12 billion |
| Mobile ad spend projection (2025) | $798.7 billion |
| Affiliate marketing growth | Significant, with increased investment in partnerships |
⚖️ Regulation & Legal Landscape
| Region | Regulatory Insight |
|---|---|
| United States | 7 states have fully legalized online casinos and poker; 30 states have legalized online sports betting |
| United Kingdom | Discussions on increasing taxes for online casinos |
| Germany & Netherlands | Implemented stricter KYC rules requiring video identification |
The Future of iGaming
The iGaming industry is on a global tear, and for advertisers, it presents a massive opportunity. The market is on the rise. The global iGaming market is projected to hit a staggering $107.3 billion by year’s end. That’s a massive pool of potential customers for your brand.
The number of players is also impressive: The number of global iGaming enthusiasts is expected to reach a whopping 593 million in 2024, up from 454 million in 2017. This rapidly growing audience offers immense targeting potential.
The iGaming industry has welcomed the ‘mobile-first’ approach: With the rise of 5G and powerful smartphones, mobile gaming is booming. A significant portion of those 593 million players will access games through their phones, making mobile ad placements a prime target zone.
Still not convinced? Industry analysts predict significant growth in iGaming ad spend, potentially exceeding $12 billion globally in 2024.
Don’t you want to be a part of this thriving industry?
Apply Caution When Gambling
For many, participating in a poker night is just entertainment; for some, it’s a part of life they cannot go without.
As many as 10 million Americans have a gambling addiction. About one in every 20 college students meets the criteria for compulsive gambling (gambling despite experiencing its negative consequences).
About two-thirds with compulsive gambling issues report participating in criminal activity related to gambling. About 40% of those gamblers commit crimes only related to gambling.
Like illegal acts to get money for gambling, as reported by 80%-90% of Gamblers Anonymous. Or stealing money from work, as admitted by 69%.
80% of problem gamblers are at a higher risk of developing an alcohol or drug addiction.
Age-wise, compulsive gambling is most common in groups aged 16-24 – approximately one in 25 teens has a gambling problem. Ages 45 and up have been found to have the biggest issue, identifying gambling as a problem.
As many as 60% of people reported wanting to seek help, but only as little as 25% did so. If you want to know more about gambling addiction and the risks associated, reading this article from the Recovery Village will be useful.
This is obviously not to scare you away but rather to warn. Stay vigilant and look for signs that might indicate an issue. In other words, take care of yourself.
Using gambling as an escape mechanism or seeking it as a mood booster, and experiencing guilt afterward, should be considered red flags. And maybe even signs of developing an addiction. Another thing to look out for is feeling like you need to hide your gambling activities from your loved ones.
If you recognize any of this behavior in yourself, it’s time to look closer into your relationship with casinos, online or brick-and-mortar, and seek help.
The Future of Affiliate Marketing in iGaming
The iGaming industry is not only a hotspot for players but also for marketers looking to tap into this lucrative market. Affiliate marketing has become a vital strategy in iGaming, where affiliates earn commissions by promoting online casinos, sports betting sites, and other gaming platforms.
So, based on all these stats we have seen today, what can we expect moving forward into 2025 and beyond?
One of the reasons affiliate marketing is so effective in iGaming is due to the high lifetime value (LTV) of players. Affiliates who successfully refer players to these platforms can earn a steady income through revenue-sharing models, where they receive a percentage of the player’s losses or deposits over time. This makes iGaming affiliate programs particularly attractive for partners, as they offer long-term, passive income potential.
And who doesn’t love growing income?
Furthermore, iGaming affiliates have access to a range of promotional tools operators provide, including banners, landing pages, and tracking links, which help them optimize their campaigns and maximize conversions. With the iGaming market projected to continue its rapid growth, affiliate marketing will remain a key player in driving traffic and revenue to gaming platforms worldwide.
But here’s the catch. For those interested in iGaming affiliate marketing, it’s crucial to understand the regulations and legalities surrounding online gambling in different regions. Compliance with local laws isn’t just a good idea; it’s essential to ensure the longevity and success of your affiliate marketing efforts in this dynamic industry.
If you’re ready to roll the dice, Scaleo offers an advanced platform tailored for iGaming affiliates. With features like detailed funnel reports, KPI and player reports, and unlimited customizations, it’s designed to take your affiliate game to the next level. Why settle for anything less?
Conclusion
The iGaming industry is rising, with staggering growth and an ever-expanding market. From the booming mobile gaming sector to the impressive revenue figures, the stats speak for themselves. For businesses and marketers alike, tapping into this data is not just beneficial—it’s essential.
Understanding these trends enables data-driven decisions that keep you ahead of the competition in this fast-paced industry.
If you’re looking to maximize your impact in the iGaming space, leveraging tools like Scaleo can give you the edge you need. With its powerful analytics and customizable features, you’ll have the insights to fine-tune your strategy and drive better results.
Ready to make informed choices and level up your affiliate marketing game? Explore Scaleo today!
Last Updated on May 21, 2025
