Affiliate Marketing for Manufacturing Businesses

Manufacturing companies can benefit from the potential of affiliate marketing just like any other business. Regardless of the industry you are in, the ultimate goal for your business is to continue to grow and achieve the best results. That’s why it’s important that you make the most of the latest marketing strategies. And of all the top strategies, affiliate marketing is one of the most efficient.

In this article, we will show you how to use affiliate marketing for a manufacturing company. All you need to do is stay on top of your inventory management and prepare for the many orders that are coming your way.

What is affiliate marketing?

Affiliate marketing can be a very lucrative strategy to use and it entails collaboration with a publisher or network that helps sell a product provided by another business. The publisher promoting the product usually earns a fee or commission by using an affiliate link to trace back the sale.

The advantage for the business owner is that new leads are coming in without having to do the marketing directly, while the publisher can monetize existing traffic and influence.

Affiliate marketing can work for you no matter what you manufacture, whether it is furniture, food, electronics, or industrial machinery.

Top 10 Affiliate Marketing Software Compared

Vendor	What does it do?
Scaleo.io	Offers a user-friendly platform equipped with features to manage affiliates, track conversions, and automate payouts. Also includes proactive fraud detection, making it a robust choice for manufacturing businesses.
ReferralCandy	Especially beneficial for manufacturing businesses with online sales. ReferralCandy lets you set up and run customer referral programs while automating reward deliveries.
Referral Hero	Provides a customizable referral marketing solution. It’s an excellent choice for manufacturing businesses looking to expand their outreach through automated emails and fraud detection features.
Ambassador	Streamlines the process of managing your affiliates, influencers, and partners. It provides an all-in-one solution for manufacturing businesses to track, reward, and manage their referrals.
Refersion	Ideal for manufacturing businesses, Refersion helps build a referral program in minutes and pay affiliates directly through the platform. Also, it aids in tracking where sales are coming from.
LeadDyno	An easy-to-use affiliate software that assists manufacturing businesses in creating and managing an affiliate program while tracking and paying affiliates.
TapMango	A comprehensive customer loyalty and marketing platform that allows manufacturing businesses to run their own branded reward program.
InviteReferrals	A powerful and easy-to-integrate referral software that helps manufacturing businesses to grow and acquire new customers through Referral Marketing.

Why use affiliate marketing in your manufacturing business?

Affiliate marketing is often based on trust, as the partner you work with will have the influence needed over its audience in order to convince them your product is worth purchasing.

In this sense, using affiliates should be a great way to boost your business and sales. And it saves you time and resources spent on marketing and promotion while giving you access to audiences that might otherwise be difficult to reach.

For example, you might be a furniture manufacturer hoping to reach new people online so you could look for affiliate marketers to promote your products. They might be interior designers or lifestyle bloggers that can promote your pieces of furniture to their followers, people you might not reach if you are relying solely on in-store sales, for example.

The same can apply if you are creating jewelry or clothing, as there are plenty of affiliate publishers you can take advantage of. But no matter what you are manufacturing, affiliate marketing can offer you great opportunities to expand your reach with minimal involvement.

While affiliate marketing can be a better fit for small-scale manufacturers, businesses of all sizes can benefit from it. Even a bigger manufacturer can sometimes need a boost in exposure and credibility from a well-developed affiliate network. So to make the most out of this strategy, read on for some useful tips and things to keep in mind when applying it.

Things to consider when using affiliate marketing for your manufacturing business

Choose the right payout model for your business

First, choose the right payout model for your current situation and business goals. Here are the main methods used to help you make the best decision. Pay per click means you are paying for every visit generated through an affiliate link, and it’s an excellent choice if you want to bring as many people to your website to generate brand awareness.

The next model entails paying per lead, so you are only paying for those visitors who actually make an action on your website. This might be filling in a contact form or signing up for a demo.

Alternatively, you can choose only to pay when an actual sale is going through from your affiliate program. For your manufacturing business where you are promoting an actual product this last model might be the best choice as you are looking to sell what you are manufacturing.

Choose the type of affiliate marketing that is the best fit for your audience

There are also three types of affiliate marketing, depending on the publisher’s involvement with the product. Unattached affiliate marketing happens when the partner is not involved in any way with the product being promoted, while for related affiliate marketing, there is a certain level of connection between the affiliate and the product.

But, the model with the highest level of trust involves affiliate marketing where the partner has actually tried and tested the product being promoted. And while finding involved affiliates might be more difficult for large, complex manufacturing products, it guarantees the highest level of confidence and most likely actual results.

Measure your results constantly so you can make the most of your affiliate marketing program 

You want to make sure affiliate marketing brings you the best results possible so you need to measure the results you get from these campaigns constantly.

Depending on your targets and the state of your business, you might need to make changes to your partnerships so you always get the kind of leads and results that make the most sense for you.

There are also tools available that will give you easy access to your data to analyze and see what’s working or optimize what needs improvement.

Conclusion

Manufacturing businesses can benefit from affiliate marketing and quickly grow sales from this channel. One of the main advantages is that it’s relatively easy to start and with little cost until actual deals come through. So get your inventory ready for orders coming in from this channel.

Last Updated on August 23, 2023