Elizabeth Sramek, Author At Scaleo Blog

In Affiliate Marketing Insider

10 Best MLM Affiliate Software

November 8, 2025 9 Mins Read

There is massive confusion in the market between multi-level marketing (MLM) and multi-tier affiliate marketing. If you are selling physical inventory and need to track “binary legs” or “diamond ranks,” you need traditional direct sales software. But if you are a digital operator looking to reward your partners for recruiting other partners (a “Master Affiliate” model), you need Multi-Tier Affiliate Software. Most “MLM software” is clunky, overpriced, and stuck in the 1990s. Today, we are auditing…

In iGaming

10 Types of Channel Partnerships That Can Transform Your iGaming Business

November 7, 2025 8 Mins Read

Channel partnerships are the quiet multiplier in iGaming. Done right, they shorten time-to-market, reduce CAC, stabilize compliance risk across GEOs, and unlock inventory and audiences you’d never reach alone. Below are ten partnership motions that consistently move the needle for casinos, sportsbooks, and hybrid operators. Each one is practical, defensible to compliance, and designed to compound. 1. Affiliate & Performance Partnerships The backbone of iGaming distribution is still performance. The strongest programs look nothing like…

In Affiliate Marketing Insider

B2B Strategies for Effective Brand Partnerships

November 5, 2025 14 Mins Read

Brand partnerships are becoming increasingly popular in the world of B2B. With the right strategies and partners, this type of collaboration can be a great way to increase visibility, drive sales, and generate new customers. To create successful brand partnerships, businesses must hone their strategies and overcome common challenges. This guide is designed to help you identify your goals and objectives, find the right partner for you, develop an effective strategy that works in your…

In iGaming

Smart Retargeting Strategies Using Cookie Tracking in iGaming Affiliate Marketing

November 2, 2025 10 Mins Read

Smart retargeting used to be simple: drop a cookie, follow the user around the web, show a casino offer until they finally cracked. That era is gone. In 2026, browsers are stricter, consent frameworks like TCF 2.2 actually get enforced, ad platforms distrust low-signal audiences, and regulators really don’t like gambling ads following unconsented users. Yet retargeting is very much alive—just different. The operators and affiliates winning now are the ones who rebuilt retargeting around…

In iGaming

Benefits of LinkedIn Advertising for iGaming Offers

October 31, 2025 10 Mins Read

LinkedIn is not the place to run direct “play now” ads for casinos, sportsbooks, or slots. Its ad policies prohibit gambling promotions. Full stop. But that doesn’t make LinkedIn irrelevant to iGaming. Quite the opposite—if you approach it correctly, LinkedIn is one of the most efficient channels to recruit high-value partners, source B2B demand (payment, KYC, data, game studios), hire talent, open doors in regulated markets, and shape the narrative around your brand. For media…

In iGaming

Why iGaming Businesses Move to Malta?

October 30, 2025 14 Mins Read

Malta didn’t become an iGaming hub by accident, and it didn’t stay one by coasting on history. What happened here was structural. Early regulation, deliberate policy choices, and a feedback loop between operators, regulators, and service providers turned a small jurisdiction into a control center for online gambling across Europe and beyond. By 2026, the question is no longer why Malta matters. The better question is why it still does, while other jurisdictions cycle in…

In Affiliate Marketing Insider

Top 10 Affiliate Management Software – How To Choose in 2026?

October 29, 2025 7 Mins Read

You don’t need “ten tools.” You need one platform that nails the ten capabilities that actually move revenue: real-time tracking, airtight attribution, fraud defense at the edge, multi-brand control, geo-aware compliance, flexible commissions, API automation, granular revenue reporting (NGR/CLTV), fast payouts, and an onboarding UX that partners don’t hate. Everything else is noise. Why choosing well matters in 2026? Acquisition budgets are tighter, privacy rules are harsher, and partners expect instant numbers. If your stack…

In iGaming

Top 10 Techniques for Building Stronger Partner Relationships in Online Gambling [2026-Ready Update]

October 29, 2025 10 Mins Read

As a gambling business operator, you understand the importance of fostering trust and collaboration with your partners in this competitive industry. Today, we’ll delve into the top 10 techniques for building stronger partner relationships in online gambling. Whether you’re just starting or looking to enhance your existing partnerships, these strategies will provide valuable insights to propel your affiliate program forward. This post will cover practical tips and actionable methods to cultivate lasting and mutually beneficial…

In iGaming

Top 12 Upcoming Sports Betting Marketing Strategy Ideas for 2026

October 27, 2025 8 Mins Read

Sports betting marketing strategy in 2026 demands sharper targeting, cleaner data, and ruthless execution. The U.S. and EU markets keep expanding, mobile handle dominates, and parlays inflate hold. Regulators tighten the screws while C-suites double down on AI. Translation for operators: smarter acquisition, safer retention, measurable ROI—without bloat. You’re competing where speed, compliance, and trust decide margins. I’ll walk you through a 2026-ready blueprint—what to prioritize, what to automate, and how to prove impact in…

In iGaming

How to Grow Your iGaming Advertising Strategy in 2026?

October 25, 2025 16 Mins Read

Growing your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, specially designed for iGaming operators looking to enhance their advertising. Last‑click attribution is crumbling. Operators who still settle on a flat CPA risk overpaying for volatility while under‑rewarding genuine LTV. You already see it in the numbers: global iGaming ad spend is barreling past $12 billion in 2025,…