Running one casino brand? It’s fun. Running five? Well, that’s where things get chaotic… unless you’re doing it right. Did you know, that operators can combine all of their casino brands into a single affiliate ecosystem instead of setting up separate systems and partnerships for each brand. One dashboard. One network. There are countless chances.This model is more than just a tech fix; it’s a full-on strategic power move, and multi-brand structures let you: Management…
Did you know almost 1 million non-organic installs are found daily due to ad fraud in CPI ads? It’s pretty shocking. This vast number highlights the massive scale and complexity of fraud in mobile ads, which is almost $400 billion. As a casino operator, it’s vital to grasp the details of CPI fraud prevention to safeguard your campaigns. Fraudsters are constantly evolving tactics to exploit vulnerabilities, so staying vigilant and proactive is key. These days,…
Mobile attribution is the process of attributing a mobile user’s actions or conversions, such as a purchase or signup, to a specific marketing campaign or source. Precise attribution is especially important when it comes to affiliate marketing, where proper commission allocation is critical. What is mobile attribution in partner marketing? Basically, it means the same thing. In partner marketing, mobile attribution refers to attributing a mobile user’s actions or conversions to a particular affiliate marketing…
Affiliate marketing is at an inflection point. The days of simplistic measurement techniques are rapidly fading into obscurity. Today, we’re deep in a complex era where understanding partner-driven ROI requires navigating intricate webs of attribution models, advanced analytics, and ever-evolving technology. Let’s face it, affiliate professionals who continue operating with outdated approaches will soon find themselves sidelined by competitors harnessing more sophisticated analytics. That’s why it’s so critical—absolutely critical—to rethink how we measure ROI. Emerging…
A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this post, we’ll explore the pros and cons of B2B loyalty programs, how to choose the best b2b loyalty program software, and whether…
Casino influencer marketing is expected to bloom in 2025. But… Promoting iGaming partner offers through influencers might not be something you have considered so far. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. In fact, a recent study by Playtech showed that almost 60% of online casino operators use some form of influencer marketing as part of their overall marketing mix. And…
In the iGaming industry, where every click counts, media buying is the secret sauce that can make or break a brand’s success. Over the years, strategies have morphed from old-school ads to sophisticated, data-driven campaigns, reshaped by tech innovations, shifting player habits, and new regulations. Want to stay ahead of the game? Let’s get started! The media buying landscape in iGaming is being quietly, but fundamentally, redefined – what once was a fairly linear process—buy…
Are you looking for the most effective way to measure and optimize your ads campaigns? If so, cross-device attribution is the answer. Cross-device attribution is the process of tracking customers’ behavior across multiple devices in order to understand their journey better. Using this data, advertisers can make more informed decisions about where to invest their ad budget and which channels will most likely result in conversions. The goal is to give advertisers a clearer picture…
Picture this: you’ve been running your affiliate gig for years now. You’ve got a solid setup—loyal affiliates, a good flow of commissions, and a system that actually works. But you’re feeling the urge to step it up a notch. You want more affiliates driving traffic your way, more conversions popping up in your reports, and more cash flowing into your account. Where do you begin? Scaling isn’t just about cranking up the volume on what…
What do affiliate managers do all day? Short answer: they turn a messy mix of partners, payouts, and policies into predictable revenue. Long answer: they recruit and vet publishers, negotiate commission plans, enforce compliance, track wires, fight fraud, reconcile attribution, brief creatives, report to finance, and keep the best partners motivated—without overpaying for low-quality traffic. If you run an iGaming program (or any high-stakes performance channel), this role is the quiet engine behind your LTV.…
