The affiliate marketing channel has grown out of strong bonds between networks, marketers, and publishers. Table of contents – Automation and TechnologyBridging the ‘personalization gap’Data, technology and automation are driving revenue.Conclusion – the time has come to Scale up As a ‘relationship-based business,’ and success in the channel has always relied on manually brokering sales and creating partnerships based on personal ties. While these tight connections continue to provide many benefits, manual processes might limit…
