Getting Into Affiliate Marketing Business – What You Need To Know?


Affiliate marketing allows you to become one of the highest earners in your niche if you study and apply the right techniques. Let’s go deeper and learn more about affiliate marketing and one of the best programs you can enter to start earning money right away.

What Exactly Is Affiliate Marketing?

Affiliate marketing is a passive method of collecting commissions by promoting the goods or services of another marketing. An affiliate is an individual who acts as both a marketing and a salesperson for a retailer in exchange for a fee on the sale of a product or service. 

In this situation, the affiliate searches out a product they like and markets it to their target audience. They make money every time they sell something.

Typically, affiliate links from one site to another are used to monitor sales. An affiliate promotes a product or service by posting content on their website, blog, or social media sites. 

In exchange, they receive a fee from the retailer if anyone clicks on one of the dedicated tracking-links and makes a transaction or converts it into a lead. If used correctly, this performance-based enterprise has the ability to expand into a business that produces a respectable monthly income.

Affiliate Marketing Types

While there are several different types of affiliate marketers, some are more popular than others. Here are a few examples of common forms of affiliate marketing:

  • Web admins or site owners: These are affiliate marketers who own websites or intend to create websites. Advertisers may contact them and advertise their goods or services on their websites. Site owners with high-traffic sites can guide these customers to the merchant by using banners, widgets, or other forms of links. This is most successful if the website covers a subject that is also important to the publisher’s product or service.
  • SEO or PPC Affiliates: This type of marketer uses PPC skills to direct consumers to advertisers’ websites through SEO, AdWords, or social media ads.
  • Content Sites: Blogs, websites, and portals are some of the most prominent affiliate marketing sites. The site owners write articles about the advertiser’s services or goods in order to encourage their users to buy or pay for the services. If a customer makes a transaction via the web, the owner receives a fee from the affiliate program.
  • Newsletters or emails: In this case, the publishers create databases of customer emails from which they submit newsletters or promotional deals about the merchant’s services or items. If you want to use emails for affiliate marketing, you must be CAN-SPAM compliant.
  • Coupon Pages: Because of online shopping popularity, these sites have become popular in affiliate marketing. Thousands of people are looking for coupons from advertisers. These people can be turned into buyers of the merchant’s products or services.
  • Social Media: People with a broad social media presence will refer people to the advertiser’s site and receive a commission. These people are known as influencers.
  • Review Sites: These websites review various products and websites, usually focused on a specific niche. Visitors to these websites have the potential to become clients for the merchant.
  • Incentivized traffic occurs when a retailer provides some sort of rewards, such as virtual currency or cashback, to visitors who complete the necessary action. Clients may use the rewards to make purchases.
  • Shopping Services: The sites in this form of affiliate marketing have services that increase online sales for particular brands. They include, among other items, aggregators, price comparison sites, metasearch engine sites, and review portals.

Commission Forms

The commissions charged vary depending on the product or service and the business. You should expect to receive a minimum of 5% commission on each sale. Some firms, such as the Scaleo’s Referral Program, pay up to 30% commission per transaction, while other affiliate marketing services pay a flat fee rather than a percentage rate. They are sometimes paid out as a one-time commission depending on the purchase or lead that was converted.

Starting An Affiliate Network: How To Pay Affiliates?

On the other hand, some affiliate schemes offer recurring commissions, which enable the affiliate to receive a fee on a regular basis if the advertised product or service is a subscription. As a result, affiliates are compensated for as long as the referred sale remains a client of the advertised business.

Click Attribution

Click-Attribution is a word used to characterize the practice of attributing.

What exactly are cookies? It is necessary to understand how cookies function in order to comprehend the various forms of tracking that decide the amount you will receive. Cookies are usually used to monitor a user’s website activity or whether they clicked on an affiliate link. 

Thus, using a tracking link, cookies will decide if a website visit was referred to from another website or source – for example, crediting you for a purchase made from your website.

Cookies have a session time, which defines how long a click or purchase can be linked to a website visit originating from your website or content. For example, if an affiliate program (such as Amazon) has a 24-hour cookie lifespan, a visit created from your website has only 24 hours to make a purchase; otherwise, the transaction would not be credited to you.

  • Click attributions: We will concentrate on the two most widely used attribution models, last click and first click, in this section.
  • Last Click: The most popular attribution model, granting you full credit for a conversion or a sale if your website was the last page the customer viewed before converting to the site of your affiliate partner.
  • First click: This attribution method rewards affiliates when a user clicks on your affiliate link for the first time and visits the affiliate partner’s website, translating into a transaction. This is where a cookie’s lifetime comes into play – the longer a cookie lasts, the greater the likelihood of a larger payout. For example, suppose anyone clicks on one of your affiliate links and visits the Scaleo referral program website for the first time, and converts 365 days later after visiting the website several times via other affiliate links. In that case, the transaction will be credited to you. The cookie lifetime of the Scaleo Affiliate Program is ten years!

Affiliate Networks Vs Affiliate Programs

The key difference is that both encourage you to sign up with an affiliate. An affiliate network allows you to select from a range of services provided by a variety of organizations that post their programs on these large networks. On the other hand, affiliate programs allow you to sign up directly with a company, which typically provides direct support and account managers. This can allow you to obtain more personalized offers or assistance more quickly.

How to Participate in Affiliate Programs and Affiliate Networks

If you already have a blog or are creating content, determine who your primary audience is and look for an affiliate program that suits both your audience and offers you favorable payout choices (i.e., a long cookie life, high commission rates). 

Suppose you want to become an affiliate provided directly by a business, such as the Scaleo referral program. In that case, you must first register on the web, after which you will be able to access promotional materials and begin earning. Alternatively, you can enter affiliate networks and check for acceptable services. Awin, ShareASale, and CJ Affiliate are only a few of the biggest affiliate networks.

Some affiliate programs can also provide special offers from time to time, allowing you to either benefit from a higher payout or offer better deals and services to your audience. For example, some networks can give you a better opportunity during Black Friday to advertise their goods and stand out from the crowd. The Scaleo Affiliate Program hosts a monthly contest in which affiliates can win up to $100. So, when selecting an affiliate program, it’s certainly worth testing to see if there are any continuing bonuses.

How to Promote a Product or Service

When you enter an affiliate program, most publishers will provide you with a collection of assets to get you started right away. E-Books, links, banners, and widgets are examples of such materials. You may use the promotional materials for advertising the product or service in your newsletters, blogs, and social media accounts by using your affiliate link.

For example, the Scaleo Affiliate Program enables you to pick unique banners, links, eBooks, or Widgets:

  • Links: There are 13 categories to choose from, including SEO, Trials, Link Academy, Blog, and many more. Click the unique code and share it with your readers base.
  • Banner: When putting together your blog posts, you can use any of the 18 banners in your content area or on your blog’s sidebar by selecting one of the 18 banners. You may also provide the name of the referral source to make success monitoring easier.
  • E-books: There are five types of books online. You will advertise Scaleo to your clients, generate conversions, and receive a fee.
  • Widgets: There are two categories and six widgets in this section.

Even if you don’t have a blog or website, you can advertise products or services like Scaleo. This can be accomplished by recommending this tool through email, videos, or social media platforms such as Twitter tweets and Facebook posts.


If you use the right affiliate marketing practices, you will gain a respectable passive income. Affiliate marketing, like any other business, requires encouragement and hard work. Understand your target and recognize which product or service they may be interested in – once you’ve narrowed this down, select an affiliate program that offers you favorable terms. This usually includes the cookie lifespan, commission, and attribution model.

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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