Affiliate marketing is a term you’ll hear a lot in the digital arena, but you might not know what it means. It’s been around for a long time online and has proven to be durable. You might be curious about what it actually entails. Is it right for you? And, most importantly, how well can you do it? This Affiliate Marketing Publisher Guide 2026 will explain what affiliate marketing is, how it works, the differences…
Player acquisition strategies continue to evolve, becoming increasingly sophisticated, personalized, and technologically advanced. Want more players? Of course, you do. Scaling your iGaming site isn’t just about throwing money at ads—it’s about smart, cost-effective strategies that bring in players who stick around. You must cut through the noise to attract players and convert them into loyal, long-term customers. You will learn to leverage social media, search engine optimization, affiliate partnerships, and retention marketing to acquire…
Last Updated on December 16, 2025 by Elizabeth Sramek Affiliate marketing in online gambling didn’t grow because it was clever. It grew because everything else became unreliable. By 2026, paid media in regulated gambling markets is fragmented, fragile, and increasingly indirect. Platform policies change faster than compliance teams can react. Attribution windows shrink. Accounts disappear overnight. Against that backdrop, affiliates remain one of the few acquisition channels that can absorb pressure without collapsing entirely. That…
Affiliate Marketing & AI—how to pair AI attribution, fraud defense, and human strategy to grow revenue without wrecking trust or compliance.
Affiliate marketing without cookies – can you imagine? Tracking affiliate sales accurately without any cookies in the process? Cookieless affiliate tracking? Once again, panic reigns in the world of affiliate marketers and advertisers. Just when we are getting used to the GDPR, Chrome (responsible for 70% of web browsing) will block third-party tracking cookies. Furthermore, Apple makes tracking on an iPhone optional based on the user’s opt-in. What does it mean for the future of affiliate…
Are you tired of constantly facing limitations and challenges with Cellxpert, your current iGaming affiliate software? Do you wish for a better alternative that offers more features, better support, and increased cost-effectiveness? As professionals in the iGaming industry, we understand the need for reliable software that enables you to achieve your goals efficiently and effectively. That’s why we’re excited to introduce you to Scaleo – the perfect Cellxpert alternative. Introduction to Cellxpert and the Need…
Deep linking is a game-changer in modern marketing. Staying ahead of the evolving digital marketing landscape is crucial for businesses seeking to thrive in this competitive environment. Deep linking is one such marketing innovation that has gained traction recently. What is deep linking, and why does it warrant marketers’ attention? In this post, we’ll discuss what deep links are, how they work, and why they are important for your affiliate marketing strategy. We’ll also explore…
Updated on December 16th, 2025 by Elizabeth Sramek By 2026, casino marketing is no longer about visibility. Everyone is visible. The real battle is qualification: which players you attract, how fast they verify, whether they deposit twice, and whether they stay profitable after bonuses, fees, and chargebacks. Operators who still treat “data-driven marketing” as dashboards and reports are already behind. Data is not for observing anymore. It’s for deciding—who gets incentives, which traffic scales, and…
B2B affiliations inside the performance channel are not just “B2C with bigger deal sizes.” They are a different sport. Longer sales cycles, multiple stakeholders, offline conversions, and low-volume high-value economics demand a design that rewards actual pipeline and revenue, not just form fills. This guide lays out how to structure B2B affiliate partnerships so everyone wins: partners, marketing, and sales. You will find outcome definitions, tracking architecture, payout models, and the operating cadences that keep…
Sometimes the data synchronization process can experience issues, causing discrepancies in affiliate tracking and other data-related problems. In this blog post, we will explore the common data synchronization issues that can arise between a casino website and affiliate marketing platforms, and provide insights on resolving data integration problems. Data sync issues between affiliate software and casino websites are common, causing affiliate tracking discrepancies. Technical errors or incorrect affiliate software configurations can cause these issues. Whatever…
