iGaming affiliate marketing refers to the “iGaming” vertical (the activity of playing games for money, prizes, or rewards) in the online gambling industry. Affiliate marketing, in this case, is a form of recruiting new players through personalized links, that attribute the referred player to the partner who referred them. Casino games, poker, sports betting, and other games of chance or skill are good examples. This vertical is popular among iGaming affiliates because it is a…
Free affiliate tracking software is hard to find because most high-quality affiliate software products, such as Scaleo, come at a price. Simply because a lot of effort has gone into their development, the software needs to be paid for to ensure continuous updates and robust security. This means that any software – whether it’s a simple affiliate management tool or a complex affiliate marketing tracking software – needs to cover its costs if it is…
We know that managing an iGaming affiliate program isn’t easy. There are so many moving parts – tracking links, offers, payments, and reporting, to name a few. As affiliate software providers ourselves, we’ve tried various affiliate tracking solutions over the years but never found one that quite met all our needs. That is why we’ve created Scaleo. Scaleo is an all-in-one affiliate tracking platform built by iGaming developers for iGaming affiliates. It includes all you…
Affiliate models stay more or less the same throughout the years, but as the popularity of affiliate marketing grows, so does the need to understand the new various commission models available to both businesses and affiliates. In this article, we’ll look at 10 different affiliate marketing commission models, including pay-per-sale, pay-per-lead, pay-per-click, pay-per-impression, two-tier commission, recurring commission, multi-level marketing, and cost-per-action. By the end of this article, you’ll have a thorough understanding of each commission…
As an affiliate program manager, one of your key responsibilities is handling payments to your affiliates. A crucial part of that process is generating accurate billing for the commissions and bonuses your affiliates have earned. If done manually, billing can be an extremely time-consuming task that often results in errors and delays. However, leveraging automation allows you to streamline your invoicing process and ensure your affiliates are paid promptly and correctly. In this article, you…
If you’re looking for a cost-effective way to track the performance of your affiliate marketing campaigns, custom tracking solutions may be just what you need. Custom tracking solutions are a great way to monitor the data associated with your affiliate campaigns closely. It can help you identify key insights into your target audience and their buying habits and give you an edge over the competition. Creating a custom tracking solution can be daunting, but with…
