Keeping affiliates is key to a successful online casino program. It’s not just about getting new ones. Keeping them engaged and productive is crucial. Casino affiliate managers focus on quality, consistency, and keeping top affiliates. They don’t want them to leave for a new offer. The iGaming world is very competitive. Affiliates face many tempting offers and programs. But, staying with you can be better. Retention is as important as recruitment. Let’s look into why…
Conversational AI and chatbots for casino affiliate marketing: are they vital tools or a useless gimmick? Are you using the latest tech to boost your casino affiliate marketing? Chatbots and talkative AI bots are changing the game. They could be the key to better engagement, more conversions, and higher ROI. But, are you ready to learn how to use these tools to change your marketing game? This guide will show you how to use chatbots…
Running an affiliate site can be a very profitable business, and because of that, the industry is filled with a lot of competition. To continue attracting players to your website and keep making profits, you need to be innovative and stay ahead of your competitors. For a casino affiliate site to be successful, you need to do more than just create basic content and post affiliate links. If you really want to stand out and…
Customer lifetime value (CLV) is a metric for businesses to gauge the worth of each customer over time. By grasping the concept of CLV, businesses can make decisions regarding customer acquisition, retention strategies, and marketing campaigns. In this blog post, we will explore the significance of customer lifetime value for businesses and how to calculate it. Understanding the customer lifetime value formula is crucial, as it enables businesses to quantify the long-term value of each…
Affiliate management (or, affiliate program management) is a whole separate segment in the affiliate marketing business. Are you getting into the affiliate marketing business and unsure how to manage the program? Looking for affiliate management services? Thriving and popular affiliate programs do not just happen by chance. This article will explain everything you need to know about managing your affiliate program and partners so the process runs automatically. Looking to manage your affiliate program automatically?…
Custom parameters in iGaming affiliate marketing are no longer a fancy feature but a must-have base for reliable and comprehensive campaign tracking. iGaming is a complex and fast-paced environment, and staying ahead of the game requires access to collect accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information,…
You’ve got your online casino up and running; now it’s time to ramp up the marketing to attract players and boost your revenue. One of the most effective ways to do that is through affiliate marketing. Sure, you’ve heard about it, but how exactly does it work, and how can it help your business? Affiliate marketing is when you partner with people who promote your casino on their website or social media in exchange for…
Are you looking for a way to generate more revenue for your business without spending a lot of extra time and effort? Affiliate program management could be the answer. Affiliate program management is the process of setting up, optimizing, and managing an affiliate program. It involves working with affiliates (your partners) to promote your products or services and drive sales. With the right affiliate marketing solution, such as Scaleo, you can easily maximize the efficiency…
