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Attribution Modeling

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Have you ever wondered what makes some online casino affiliate programs so much more successful than others? Well, the answer lies in one simple word: tracking. But not just any type of tracking! The power of smart analytics sets these programs apart and helps them leave their competitors in the dust. Let’s be­gin a journey to enhance your casino affiliate­ program. How Smart Tracking and Analytics in Casino Affiliate Programs Contribute to Growth? 🎰 Picture…

Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…

‍As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…