Many casino operators are comparing affiliate marketing vs advertising and sometimes cannot decide what pays out better in the long run. Both affiliate marketing and traditional advertising offer their benefits, and today, we will compare them side by side so you can make an informed decision about what suits your business better. Did you know online casinos were set to make around US$36.7 billion in 2024? This shows how important good marketing is in the online gaming world.…
A B2B customer loyalty program is a rewards program designed for companies that sell their products or services to other companies. These programs typically offer benefits and incentives to customers who purchase from their company regularly, encouraging them to continue doing business with the company and increasing their overall customer loyalty. In this post, we’ll explore the pros and cons of B2B loyalty programs and whether they’re right for your business. These programs can take…
Are you a betting company owner looking to make the most of the 2024 Paris Olympics excitement? This event is a chance to grow your business through affiliate marketing. But how do you tap into this opportunity fully? The growing popularity of online sports betting and the high interest in the Olympics make affiliate programs a great choice. They help you drive traffic, generate leads, and increase your revenue. Plus, Scaleo affiliate software makes managing…
Building effective partnerships is an important part of any B2B partner marketing strategy because partner marketing is an effective tool for driving growth and revenue in a cost-effective manner. In this blog post, we’ll look at the key components of a successful B2B partner marketing strategy, such as identifying target partners, developing appealing value propositions, offering training and support, and monitoring campaign performance. This guide will provide the tools and techniques to create successful partnerships…
Are you planning to launch a B2B affiliate program in 2023? B2B affiliate marketing is growing, and as we have seen in recent years, affiliate marketing is no longer limited to B2C eCommerce companies. If you set up an affiliate program correctly, your B2B company will have a reliable way to generate leads and sales. Finally, affiliates are usually considered reliable content generators in your niche (like influential industry bloggers and social media personalities). Potential…
