The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
Did you know that the global online gambling market is expected to reach an astonishing value of $127.3 billion by 2027? It’s mind-boggling how much cash casinos rake in. It’s even more baffling when you realize how cutthroat the industry is. But here’s a head-scratcher for you: In a business this crowded, how does your casino stand out and bring in new customers? The old ways of marketing don’t work any longer. What will? A…
Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do casinos navigate this glut of opportunity? Could your decisions be the secret ingredient to…
How much should you pay your iGaming affiliates? The commissions are arguably the most motivating factor for your current and future affiliates. Affiliate payouts form the basis of affiliate programs, so creating conditions acceptable to all parties involved in the affiliate program can be difficult. A commission rate must attract affiliates while also incentivizing existing ones to attract new players and, ideally, new partners. Meanwhile, your partner program’s expenses should not exceed your revenue. How…
iGaming content marketing is as important for the overall marketing strategy of the casino, as other channels, such as ads and campaigns. High-quality content is a precious commodity, especially in the competitive world of iGaming marketing. Big players, like Disney and Netflix, have already recognized the vital role of content marketing, with top firms investing a whopping $140 billion in 2022 alone. As a business owner in the hyper-competitive iGaming industry, engaging your audience is…
Creating an affiliate marketing offer that would convert isn’t easy – and as an affiliate marketer, you know that it is the key to success. You’ll struggle to generate sales and earn commissions if your offer doesn’t instantly grab attention and compel action. In this article, you’ll discover proven strategies for crafting an affiliate marketing offer that converts. By following these best practices, you can design an offer that matches your audience’s desires and motivates…
Free affiliate marketing tools are everywhere. Are you looking for the most popular free online tools for your affiliate marketing website? Let’s list the best 50 affiliate tools! There are so many paid and free online tools for entrepreneurs and affiliate marketers that you sometimes can’t see the forest for the trees. Finding and trying everything out for yourself simply takes a lot of time. And who has extra time if you are running a…
