AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2025, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Customer relationship management (CRM) tools have changed the way companies talk to customers and partners. The casino business is no different. To grow sustainably, casino operators need to build strong relationships with affiliates. Affiliates bring in traffic, bring in money and increase brand awareness. But like any partnership, these relationships need to be nurtured and open, with tools that make it easier to talk to each other and track performance. Let’s dive in! Top 10…
The iGaming market will be merciless rather than merely “competitive” in 2025. You are losing money if you do not personally relate to players. A strong CRM is a lifeline, not a “nice-to-have.” The worst part is that not all CRMs are made equal; the wrong decision could destroy the credibility of your brand and cost more than lost consumers. This guide breaks out the best iGaming CRMs re-writing the rulebook on customer engagement instead…
Every company that deals with customers needs a customer relationship management (CRM) system. This also applies to the gambling industry, especially casinos. A powerful CRM system empowers casino owners and managers, enabling them to track interactions with players, retain more of them, and maximize revenue by tailoring experiences and offers to players’ preferences. But how do you choose the best CRM for your casino? This buying guide will walk you through each step and tell…
Analyzing online casino’s KPIs is one of the most crucial aspects of growth. With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While you need to track many important data points and KPIs, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and gambling…
Marketing incentive programs are a great way to reward and encourage loyal customers and keep them coming back. Developing the perfect incentive program requires careful thought and planning. You need to think about what kind of rewards you’ll offer, how often you’ll offer them, how much value they’ll have for the customer, how you’ll track the program’s effectiveness, and more. In this article, we’ll go over how to design a rewards program that not only…
Boosting your iGaming advertising isn’t easy, but it can be done. Are you interested in improving your iGaming ad strategies for better results? Embark on our guide, which has been specially made for iGaming operators who want to improve their advertising. It is very important to stand out in the competitive world of iGaming. If approached properly, your iGaming ads can reach its peak. Here’s why effective advertising matters most in the iGaming industry where…
Customer referral programs are a solid part of any online eCommerce business. Why? Because using your business to develop advocates for your company is a fundamental aspect of customer success. An army of happy customers can do a lot of the heavy lifting for you! Customers trust word-of-mouth up to ten times more than paid media, and 74% of buyers believe recommendations from people they know are important factors in their purchasing decisions. Not sure how to…
One of the most cost-effective marketing tactics is referral marketing, which is all about getting existing customers to promote your business to new customers. We have compiled an amazing list of the best refer-a-friend program ideas available on the market. We also will give you tips on what type of refer-a-friend software you should use, what incentives you should offer and which existing customers you should target for your refer-a-friend program. Ready to dive in?…
As a business owner, you know that loyalty programs are essential to your customer retention and loyalty strategy. A loyalty program allows you to reward customers for their purchases and give them incentives to keep coming back to your store. The right program can create a sense of trust and community with your customers, as well as increase sales, brand loyalty, and repeat purchases. But creating and managing a successful loyalty program can be tricky.…
