Mobile ad fraud is becoming increasingly common in today’s digital world, and every day scammers are becoming more and more sophisticated by improving their dishonest techniques. To keep mobile fraud at bay, business owners need to constantly keep up with current fraud trends to avoid losing money on their mobile ad campaigns. Some estimates estimate that up to 10% of mobile ad traffic may be fraudulent, meaning the advertiser is not getting what they paid…
Affiliates who create multiple accounts in your program, are a real pain and can be hard to detect. If you run a partner program, the last thing you want is to pay the same person twice, eventually putting your transactions at a loss. While in an ideal world, we all want to see our partner programs running smoothly, unfortunately, it’s not uncommon for dishonest affiliate partners to abuse the system. This article will explore how…
The use of mobile advertising technologies to deceive advertisers, publishers, or supply partners is known as “mobile ad fraud.” Fraudsters’ goal is to steal advertising money. Click fraud, click injection, and SDK spoofing are all types of mobile ad fraud we will discuss today. Mobile ad fraud can take several forms, also including fraudulent impressions and phony installs. Fraudulent publishers may jam advertisements onto a single-pixel or purposely align an ad out of view -…
Your affiliate website is a valuable business tool, whether you are an existing e-commerce brand or a local small affiliate business. Yet, the online world is full of
Hopefully, you’ve read our previous post about click fraud, but today we are bringing you more detailed and up-to-date information about how to prevent affiliate abuse and click fraud and in your own affiliate marketing program. Read also: How to prevent mobile ads fraud? All businesses that use affiliate marketing in their marketing efforts rely on this strategy to create high-quality leads at a low to no cost. Nonetheless, many factors influence the quality and general…
Running an affiliate business, and wondering if you took all the steps necessary to secure your website? These 12 tips will make sure you left nothing behind. A lot of online entrepreneurs and affiliate website owners get too wrapped up in the craziness of design, product preparations, payment gateways, and marketing strategies. Security is often ignored amid the hustle, even those it’s the core and foundation of any affiliate business. In reality, according to the…
Choosing the best affiliate marketing software is essential to every affiliate business, especially in the B2B sector. Today, we will cover what it is, what to look for, and how to choose the right solution for your business model. What is affiliate marketing software? Affiliate software helps companies control end-to-end affiliate marketing processes, from onboarding new affiliates to reporting product and service revenue commissions. It enables companies to build an effective affiliate marketing campaign by…
Affiliate fraud is a big business – so preventing affiliate fraud is also a big business. But who can provide the right tools to fight this fraud? With ever-increasing revenues, digital advertising attracts not only start-ups, small and large businesses but also a large number of fraudsters. All of these parties are interested in making profits. The main difference is the approach. Dishonest affiliates use inadmissible methods to mislead commissions and scam money marketers. Unfortunately,…
Please check out our updated post about Scaleo’s Anti Fraud Logic and what does it do. The founder and CEO of Scaleo affiliate tracking software Alex Zelensky announced that the company just launched its newest innovation: Scaleo’s Anti-Fraud Logic. This feature is included free with every Scaleo’s plan, available to every client utilizing the company’s affiliate tracking solution. “We are very happy to include this unique and awesome feature for all of our clients at…
