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Fraud Detection

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Hopefully, you’ve read our previous post about click fraud, but today we are bringing you more detailed and up-to-date information about how to prevent affiliate abuse and click fraud and in your own affiliate marketing program. Read also: How to prevent mobile ads fraud? All businesses that use affiliate marketing in their marketing efforts rely on this strategy to create high-quality leads at a low to no cost. Nonetheless, many factors influence the quality and general…

Preventing click fraud in your affiliate traffic can be tricky. Yet, it can be done. In this article, we are going to discuss what is “click fraud,” how much it can cost you if you don’t pay attention, and ultimately – how to prevent it. What is click fraud? Click fraud is when a visitor or a bot pretends to be a legitimate visitor on a webpage. He then clicks on an ad, a button,…

Running an affiliate business, and wondering if you took all the steps necessary to secure your website? These 12 tips will make sure you left nothing behind. A lot of online entrepreneurs and affiliate website owners get too wrapped up in the craziness of design, product preparations, payment gateways, and marketing strategies. Security is often ignored amid the hustle, even those it’s the core and foundation of any affiliate business. In reality, according to the…

Choosing the best affiliate marketing software is essential to every affiliate business, especially in the B2B sector. Today, we will cover what it is, what to look for, and how to choose the right solution for your business model. What is affiliate marketing software? Affiliate software helps companies control end-to-end affiliate marketing processes, from onboarding new affiliates to reporting product and service revenue commissions. It enables companies to build an effective affiliate marketing campaign by…

Affiliate fraud is a big business – so preventing affiliate fraud is also a big business. But who can provide the right tools to fight this fraud? With ever-increasing revenues, digital advertising attracts not only start-ups, small and large businesses but also a large number of fraudsters. All of these parties are interested in making profits. The main difference is the approach. Dishonest affiliates use inadmissible methods to mislead commissions and scam money marketers. Unfortunately,…

Please check out our updated post about Scaleo’s Anti Fraud Logic and what does it do. The founder and CEO of Scaleo affiliate tracking software Alex Zelensky announced that the company just launched its newest innovation: Scaleo’s Anti-Fraud Logic. This feature is included free with every Scaleo’s plan, available to every client utilizing the company’s affiliate tracking solution. “We are very happy to include this unique and awesome feature for all of our clients at…