AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2025, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
iGaming affiliate fraud gives businesses a hard time, and we don’t expect any relief in 2025. It not only costs you money but also hurts your reputation and credibility. In order to prevent affiliate fraud in the future, it is crucial to spot the first signs of it. In this blog post, we will discuss the different kinds of iGaming affiliate fraud and how to spot them. In order to prevent fraud from ever harming…
Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…
Affiliate marketing has become a significant factor in an industry characterized by high stakes and intense competition. Affiliate marketing offers the opportunity to increase target group reach, drive traffic and ultimately increase sales. Research shows that affiliate programs have the potential to increase a company’s revenue by 15-30%. In casinos, where every player matters, this can lead to significant profits. Did you know that in 2022, affiliate marketing spending in the United States alone was…
Preventing click fraud in your affiliate traffic can be tricky. Yet, it can be done. In this article, we will discuss “click fraud,” how much it can cost you if you don’t pay attention, and most importantly – how to prevent it. What is click fraud? Click fraud is when a visitor or a bot pretends to be a legitimate visitor on a webpage. He then clicks on an ad, a button, or some other…
AI iGaming fraud is the most popular way of exploiting a gambling business – on a scale. Take all the “good old” fraudulent practices and just put them on autopilot; this is how AI fraud looks like in real-life scenario. How do you protect your venture and make sure that tricksters do not take away someone’s hard-earned cash on your website?According to recent findings, artificial intelligence (AI-powered) fraud makes up 25% of all deceitful practices…
Imagine a fast gambling software integration on your server and starting to make money from your gaming website right away… who wouldn’t want that?! However… You constantly need new players. In iGaming, where competition is fierce, and customer acquisition is essential, partner marketing reigns supreme. By joining forces with the right affiliates, you can tap into new audiences, amplify your brand message, and ultimately drive conversions. But here’s the catch: a smooth and efficient partnership…
Did you know you can’t build a bulletproof casino strategy without access to deep and insightful casino analytics? Did you know the global online gambling market will grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do…
Although affiliate marketing in the iGaming industry holds great promise in terms of measurable ROI and targeted player acquisition, unexpected technical glitches can disrupt the smooth flow of activities. One notable cause is link mix-ups by affiliates where clicked-on links do not translate to tracked conversions, often leaving one with a lot of unanswered questions. Dear casino owners, be calm, though. Now, let’s journey into the hazy abyss of general tracking issues and provide you…
Casino tracking solutions promise a smooth experience, but let’s be real—tracking casino campaigns is anything but a walk in the park! With the constantly changing landscape of the casino market, tracking campaign success can feel like just another impossible hurdle. What’s the fix? The online casino industry is a high-stakes game. And for affiliate marketers weaving their way through this complex maze, success rests on three things: precise targeting, data-informed choices, and, above all, rock-solid…
