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Fraud Detection

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AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…

Imagine a fast gambling software integration on your server and starting to make money from your gaming website right away… who wouldn’t want that?! However… You constantly need new players. In iGaming, where competition is fierce, and customer acquisition is essential, partner marketing reigns supreme. By joining forces with the right affiliates, you can tap into new audiences, amplify your brand message, and ultimately drive conversions. But here’s the catch: a smooth and efficient partnership…

AI iGaming fraud is the most popular way of exploiting a gambling business – on a scale. Take all the “good old” fraudulent practices and just put them on autopilot; this is how AI fraud looks like in real-life scenario. How do you protect your venture and make sure that tricksters do not take away someone’s hard earned cash on your website?According to recent findings, artificial intelligence (AI-powered) fraud makes up 25% of all deceitful…

iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified. We will also explore some key strategies to…

Today, you can’t build a bulletproof casino strategy without access to deep and insightful casino analytics. Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But…

Although affiliate marketing in the iGaming industry holds great promise in terms of measurable ROI and targeted player acquisition, unexpected technical glitches can disrupt the smooth flow of activities. One notable cause is link mix-ups by affiliates where clicked-on links do not translate to tracked conversions, often leaving one with a lot of unanswered questions. Dear casino owners, be calm, though. Now, let’s journey into the hazy abyss of general tracking issues and provide you…

Affiliate marketing has emerged as a game-changer in an industry where the stakes are high and the competition fierce. Affiliate marketing offers a unique opportunity to reach a wider audience, drive traffic, and, ultimately, increase revenue. In fact, studies have shown that affiliate programs can boost a company’s revenue by 15-30%. For casinos, where every player counts, this can translate into substantial profits. Did you know that in 2022, affiliate marketing spending in the United…

Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…

Casino tracking solutions promise you a hassle-free experience, but in reality, we often see issues when it comes to casino campaign tracking, as if we don’t have enough challenges in the casino market already! So, what do we do? The online casino industry is a high-stakes game, and for affiliate marketers navigating its labyrinthine pathways, success hinges on precise targeting, data-driven decisions, and, above all, reliable tracking. While the thrill of generating commissions through strategic…

Mobile ad fraud is becoming increasingly common in today’s digital world, and every day scammers are becoming more and more sophisticated by improving their dishonest techniques. To keep mobile fraud at bay, business owners need to constantly keep up with current fraud trends to avoid losing money on their mobile ad campaigns. Some estimates estimate that up to 10% of mobile ad traffic may be fraudulent, meaning the advertiser is not getting what they paid…