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iGaming affiliate fraud can be a huge problem for iGaming businesses. It not only leads to financial losses, but also damages your credibility and reputation. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. In this blog post, we will look at the different types of iGaming affiliate fraud and how they can be identified. We will also explore some key strategies to…

Did you know that the global online gambling market is on course to grow by billions of dollars in the coming years, with projections suggesting a surge past $100 billion by 2025? This staggering figure underscores the rapid expansion of an industry where making the right move could mean the difference between a jackpot win and a bust. But how do casinos navigate this glut of opportunity? Could your decisions be the secret ingredient to…

Affiliate marketing has emerged as a game-changer in an industry where the stakes are high and the competition fierce. Affiliate marketing offers a unique opportunity to reach a wider audience, drive traffic, and, ultimately, increase revenue. In fact, studies have shown that affiliate programs can boost a company’s revenue by 15-30%. For casinos, where every player counts, this can translate into substantial profits. Did you know that in 2022, affiliate marketing spending in the United…

Big data in the iGaming industry is changing the market. The iGaming industry has undergone significant transformation in recent years. The introduction of new technology has led to an abundance of fresh content, creating numerous new opportunities for the sector. In this blog post, we will discuss the role of big data in the iGaming business and how it will affect your future operations. What Exactly Is Big Data? Big data is a term used…

AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…

The online casino industry is a high-stakes game, and for affiliate marketers navigating its labyrinthine pathways, success hinges on precise targeting, data-driven decisions, and, above all, reliable tracking. While the thrill of generating commissions through strategic partnerships with casinos is undeniable, the technical hurdles thrown by tracking performance can quickly turn that thrill into a teeth-grinding frustration. From multi-channel attribution woes to fraudulent click nightmares, the pain points for casino affiliate marketers are numerous and…

Mobile ad fraud is becoming increasingly common in today’s digital world, and every day scammers are becoming more and more sophisticated by improving their dishonest techniques. To keep mobile fraud at bay, business owners need to constantly keep up with current fraud trends to avoid losing money on their mobile ad campaigns. Some estimates estimate that up to 10% of mobile ad traffic may be fraudulent, meaning the advertiser is not getting what they paid…

In the fast-paced world of iGaming, where competition is fierce and customer acquisition is paramount, partner marketing reigns supreme. By joining forces with the right affiliates, you can tap into new audiences, amplify your brand message, and ultimately drive conversions. But here’s the catch: a smooth and efficient partnership hinges on seamless integration. Imagine this: a potential player discovers your brand through an enticing affiliate ad, clicks the link, but gets greeted by a frustrating…

Affiliates who create multiple accounts in your program, are a real pain and can be hard to detect. If you run a partner program, the last thing you want is to pay the same person twice, eventually putting your transactions at a loss. While in an ideal world, we all want to see our partner programs running smoothly, unfortunately, it’s not uncommon for dishonest affiliate partners to abuse the system. This article will explore how…

The use of mobile advertising technologies to deceive advertisers, publishers, or supply partners is known as “mobile ad fraud.” Fraudsters’ goal is to steal advertising money. Click fraud, click injection, and SDK spoofing are all types of mobile ad fraud we will discuss today. Mobile ad fraud can take several forms, also including fraudulent impressions and phony installs. Fraudulent publishers may jam advertisements onto a single-pixel or purposely align an ad out of view -…