B2B affiliate marketing is becoming an indispensable part of the online business in 2022. What if there is a path you have yet to discover between these marketing efforts and banners? How can you leverage the power of affiliate marketing to generate more continuous revenue for your business? Most businesses rely on advertisements to generate leads, which may be costly. However, when you employ a low-cost strategy such as B2B Affiliate Marketing, you will notice…
Affiliate marketing on Facebook is popular like never before. Would you like to make money by just posting on Facebook? Who wouldn’t! It feels like all the entrepreneurs are on Facebook these days, and it’s not just to keep up with college friends or family. In fact, there’s a lot of business going on on Facebook. You may also consider using the Facebook Advertising platform as part of your next affiliate promotion. In this blog…
What is a virtual sales assistant? In the US there are around 3.6 million employed sales assistants, but if you search for this term in Google, you’ll see varying job descriptions: from retail cashiers to business development and administrative assistants. This is because, unlike accountants, PPC managers, or cleaners, assistants’ position implies different functions, depending on the type of business (offline or online), industry (eCommerce or SaaS), organizational structure, company’s scale, goals, and so on.…
Programmatic advertising is expanding like never before. According to eMarketer, more than 88.2% of display ads in the United States will be purchased programmatically by 2022. Programmatic ads quickly become the main model for exchanging all forms of media. However, it has a long way to go before solidifying its positions in emerging areas such as CTV, DOOH, and in-game advertising. AI and machine learning advancements are likely to strengthen the programmatic environment and open…
Influencer marketing is a method that is not going away anytime soon. As companies and brands have grasped the difficult realities of marketing to younger populations such as Generation Z, it has become evident that traditional advertising just does not cut it anymore. They’ve had to change tactics to see what works best. Table of contentsAffiliate Marketing the Old WayAffiliate Marketing in the Age of InfluencersHow to Acquire Influencers as Affiliates?1. Make sure they aren’t…
Do you think we didn’t publish any Black Friday coupons because we have forgotten? No. Scaleo doesn’t offer any discounts. At all. However, if you sign up for a trial of our affiliate software any time between Friday 26th and Cyber Monday (November 29th), we will extend your trial period from 14 days, to 1 month. Simply contact our manager Jana and ask her to extend your trial. Table of contentsWhy Scaleo doesn’t offer discounts,…
As an affiliate business owner, you know that Black Fridays mean a rapid spike in sales. However, you are not the only one promoting hot offers ahead of the Holiday Season. How to make sure you beat the competition and get ahead of your rivals’ affiliate campaigns? Table of contentsWhat does Black Friday mean for affiliate marketers?The impact of COVID-19 on Black Friday Sales.Tip 1: Prepare Your Offers CarefullyTip 2: Run Special OffersTip 4: Make…
Upselling is a mainstream technique nowadays. Many business concepts rely on upselling to survive. Some businesses are even willing to sell items or services at a loss in anticipation of a future upsell. Table of contentsFirst of all, what is “upselling” customers?Upselling vs. cross-selling1. Make the upsell relevant to the original purchase of the customer.2. Encourage your consumers to buy themselves.3. Reduce the price of your upsell.4. Follow up on the initial purchase with an…
Spoiler alert: the salary is not enough. It all comes down to employee motivation. It is hard to find a good job, but every employer knows it is even harder to keep a good employee. As an entrepreneur, you have to make sure people come to your company every day happy to go to work. And not just because they get a salary. If you are an employer and you have not yet realized from…
Fintech, or financial technology, refers to any program or solution businesses use to improve or automate financial services and operations (think mobile banking, insurance, cryptocurrency, and investment apps.) As one of the world’s fastest-growing models, analysts predict that the number of people using fintech services will grow by up to 20% each year. After a rocky 2020, consumers have become even more focused on digitalizing “offline” services to make their lives easier. This is where…
