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Marketing Analytics

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Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In today’s digital world, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety…

Do you ever wonder how successful affiliate marketers find clarity in their campaigns? With the vast amounts of data that they must sift through, it seems impossible. However, visualizing data insights is the key to finding valuable information and driving strategies.Did you know that 90% of the information transmitted to our brain is visual? Our brains are wired to process visual information faster than any other data type. So, if you want to understand how…

Conversion tracking is essential to measuring the effectiveness of your marketing efforts and optimizing your conversion rates. However, discrepancies in tracking methodologies and technical limitations often lead to inaccuracies between the affiliate platform and the iGaming software. As a result, missed opportunities and lost revenue occur. 👉 Jump directly to the checklist 👈 Effective conversion tracking requires robust online gaming analytics and tracking tools for online casinos. This article will explore the challenges in accurate igaming…

Attribution analytics are the key to unlocking the performance of your digital channels. Today, you will see how it can help you get even more out of your campaign data. In this article, we will explore the power of attribution analytics and how it can be used to unlock performance potential in your business. By analyzing attribution data, you can also uncover any areas of opportunity in terms of optimizing customer acquisition strategies. With this…

Attribution analytics in affiliate marketing is a crucial aspect of digital marketing that helps businesses track where their sales are coming from. Far from being a complex idea, it’s pretty straightforward: it’s all about knowing who’s bringing in the bucks! Attribution analytics is like a detective solving the mystery of which affiliates are genuinely pulling their weight. When it comes to making money online, it’s not just about who clicked what. It’s about understanding the customer’s…