Mobile Marketing Archives

In iGaming

20 Effective Affiliate Marketing Strategies for Online Casinos in 2024

March 30, 2024 7 Mins Read

Are you looking to boost the success of your online casino in 2024 through effective affiliate marketing strategies? In a competitive landscape where standing out is crucial, having the right tactics can make a significant difference. Affiliate marketing for online casinos involves partnering with individuals or businesses to promote your brand in exchange for a commission. To thrive in the dynamic world of online casinos, it’s vital to implement strategies that drive traffic, increase conversions,…

In iGaming

The Future of Casino Marketing: How Technology is Revolutionizing Affiliate Partnerships?

February 12, 2024 21 Mins Read

Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…

In iGaming

How Much Do Betting Websites Spend on Marketing (And Does It Pay Out?)

January 25, 2024 11 Mins Read

In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…

In iGaming

How much Sportsbooks Spend on Marketing (2024 Updated Stats!)

January 21, 2024 13 Mins Read

Curious about how sportsbooks allocate their marketing budget? Wondering how much they invest in advertising and promotion? Get ready to dive into the world of sportsbook marketing expenses and discover the fascinating insights behind their budget allocation. When it comes to acquiring users, sportsbooks spare no expense. They invest heavily in various marketing channels, including TV, digital, and radio advertising. TV advertising is dominated by a few key players, monopolizing at least 82% of market…

In iGaming

Casino Marketing & Advertising Guide 2024

November 7, 2023 9 Mins Read

Casino marketing and advertising is reaching new heights in 2024, and it should come as no surprise. The casino industry has always been quite profitable. Even as the global epidemic raged outside the door, the US online gambling market remained unmoved. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers with an ideal opportunity to capitalize on this lucrative market. Because of this expansion rate, the market…

In Affiliate Marketing Insider

20 Best Mobile GEO Targeting Advertising Tools for Your Campaign

September 1, 2023 11 Mins Read

Are you struggling to reach the right audience with your mobile advertising campaigns? Do you find it challenging to deliver relevant messages to potential customers? It’s crucial to optimize your marketing strategies for mobile platforms, which is where mobile GEO-targeting advertising tools come into play. GEO targeting allows businesses to deliver location-based advertising to specific geographic areas, increasing conversion rates and ROI. With the right tools, you can achieve precise audience targeting and deliver relevant…

In Affiliate Marketing Insider

Create a Winning Strategy With Geo Advertising & Marketing

August 2, 2023 7 Mins Read

Geo advertising and Geo marketing are essential for any business looking to create a winning strategy. But, why? Geo-targeting allows you to use audience and location data to create targeted campaigns that reach the right people in the right places. It benefits businesses operating within a local area or targeting specific demographics in a broader region. This is because it gives you detailed insights about your target market and allows you to craft campaigns that…

In Affiliate Marketing Insider

Mobile Attribution – How Will it Change & Affect Your Business in 2024?

April 11, 2023 5 Mins Read

Mobile attribution is the process of attributing a mobile user’s actions or conversions, such as a purchase or signup, to a specific marketing campaign or source. Precise attribution is especially important when it comes to affiliate marketing, where proper commission allocation is critical. What is mobile attribution in partner marketing? Basically, it means the same thing. In partner marketing, mobile attribution refers to attributing a mobile user’s actions or conversions to a particular affiliate marketing…

In Tutorials

How to Avoid Mobile Ad Fraud in 2024?

February 25, 2023 9 Mins Read

The use of mobile advertising technologies to deceive advertisers, publishers, or supply partners is known as “mobile ad fraud.” Fraudsters’ goal is to steal advertising money. Click fraud, click injection, and SDK spoofing are all types of mobile ad fraud we will discuss today. Mobile ad fraud can take several forms, also including fraudulent impressions and phony installs. Fraudulent publishers may jam advertisements onto a single-pixel or purposely align an ad out of view -…

In Affiliate Marketing Insider

M-commerce: Optimize Your Online Business For Mobile

July 26, 2022 6 Mins Read

M-commerce and mobile commerce have been around for a long time, and it’s time to prepare for them. As an e-store owner or an affiliate marketer, you absolutely need to be mobile-friendly. Otherwise, you will miss out on many customers and sales. But how do you do that? This article explains what you should pay attention to when optimizing an e-shop for mobile commerce. What is m-commerce, and why is it important? Simply put, m-commerce…