Are you curious about how sports betting providers use their marketing budget? Do you wonder how much they invest in advertising and promotion? Get ready to dive into the world of sports betting marketing spend and discover the fascinating insights behind their budget allocation. When it comes to attracting new users, sportsbooks spare no expense. They invest heavily in various marketing channels, including TV, digital and radio advertising. TV advertising is dominated by a few…
Online casino marketing strategy is the backbone of your promotion. Did you know you can make your online casino more successful in 2025 just by using good affiliate marketing strategies? The right strategies can make all the difference in a very competitive setting where standing out is important. Affiliate marketing for online casinos means working with other people or businesses to get them to promote your brand in exchange for a fee. It’s important to come up…
Casino marketing and advertising have always been profitable, but they reached new heights in 2024 and are expected to continue skyrocketing in 2025. If you are looking to market gambling-related product, this guide is for you. We will cover the basics and go in-depth into the industry’s current state and how you can leverage it to your advantage. According to one analysis, the gambling market is predicted to reach $674.7 billion by 2025, providing marketers…
Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…
In recent years, the sports betting industry has exploded in popularity, thanks in part to changes in legal regulations and the growth of online betting platforms. But just how much are betting businesses spending to attract their ever-growing audience? More importantly, are these hefty marketing investments paying off? The Growth of the Betting Industry: A Quick Snapshot Did you know that the global sports betting market is expected to reach $140 billion by 2028, growing…
Conversational marketing technologies have been discussed for at least two years now, but they took a huge leap forward in 2020, and we expect to see the trend continuing in 2021. Conversations with your target audience are becoming increasingly important for any successful business. That is nothing new, of course, but how you can have those conversations is changing rapidly. And all those conversations now also got a trendy name: conversational marketing. This article explains why conversational…
Are you struggling to reach the right audience with your mobile advertising campaigns? Do you find it challenging to deliver relevant messages to potential customers? It’s crucial to optimize your marketing strategies for mobile platforms, which is where mobile GEO-targeting advertising tools come into play. GEO targeting allows businesses to deliver location-based advertising to specific geographic areas, increasing conversion rates and ROI. With the right tools, you can achieve precise audience targeting and deliver relevant…
Geo advertising and Geo marketing are essential for any business looking to create a winning strategy. But, why? Geo-targeting allows you to use audience and location data to create targeted campaigns that reach the right people in the right places. It benefits businesses operating within a local area or targeting specific demographics in a broader region. This is because it gives you detailed insights about your target market and allows you to craft campaigns that…
Mobile attribution is the process of attributing a mobile user’s actions or conversions, such as a purchase or signup, to a specific marketing campaign or source. Precise attribution is especially important when it comes to affiliate marketing, where proper commission allocation is critical. What is mobile attribution in partner marketing? Basically, it means the same thing. In partner marketing, mobile attribution refers to attributing a mobile user’s actions or conversions to a particular affiliate marketing…
The use of mobile advertising technologies to deceive advertisers, publishers, or supply partners is known as “mobile ad fraud.” Fraudsters’ goal is to steal advertising money. Click fraud, click injection, and SDK spoofing are all types of mobile ad fraud we will discuss today. Mobile ad fraud can take several forms, also including fraudulent impressions and phony installs. Fraudulent publishers may jam advertisements onto a single-pixel or purposely align an ad out of view -…
