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Did you know online casinos were set to make around US$36.7 billion in 2024? This shows how important good marketing is in the online gaming world. Casino owners must choose between affiliate marketing and traditional ads. Which one will grab the player’s attention best in 2025? Mobile devices are key for online casino access, with most players using their phones. Your marketing choice could be the difference between success and failure. Will old-school ads stay strong, or will…

Are you ready to change your casino’s marketing and find a treasure trove of new customers? The future of affiliate marketing in casinos is full of chances. It’s changing how online gambling works. Look at these surprising facts: 1. The iGaming industry is expected to hit $35 billion by 2029, according to the World Casino Directory. 2. Affiliate marketing in gambling can bring in up to $50,000 a month for top affiliates. 3. The global…

Did you know that the average Customer Acquisition Cost (CAC) has risen by 60% in the last five years? They now average $29 per user. This shows how important it is for casino operators to find ways to lower CAC in affiliate marketing. With the increasing competition in iGaming, high costs can hurt your profits and growth. In this article, we’ll outline the top strategies you can use to lower your CAC and make your…

Performance marketing and brand marketing aren’t the same thing, but is brand marketing, compared to performance marketing – falling into oblivion in 2024? Many companies that sell directly to consumers are concerned with performance marketing, putting branding on the back burner in today’s world. However, favoring one technique over the other has serious consequences. Performance Marketing vs Brand Marketing Now, let’s compare performance marketing and brand marketing: AspectPerformance MarketingBrand MarketingObjectiveDrives immediate sales or conversions.Builds brand…

Are you feeling lost in managing many affiliate programs? Are you swamped by the details and the need for good partnerships? It’s time to find a better way and make things smoother for top success. Here, we’ll share three eye-opening facts. They show why managing affiliate programs well is crucial: Good program management can up your revenue by 10-20%. Optimizing your programs can make a big difference in profits. Companies that build strong partnerships see…

Did you know that the online gambling market is on track to exceed $127 billion by 2027? This staggering figure is not just a testament to the industry’s growth but to the transformative power of digital marketing for casinos. With the future of casino marketing unfolding before us, have you ever pondered the potential lying within your digital devices for shaping your gambling experiences? How are sophisticated technologies altering the once static world of casino…

iGaming player acquisition will continue to evolve in 2025. For you, as an iGaming website operator, acquiring new players is essential to your success and growth. You need a steady flow of new customers engaging with your games and promotions to drive revenue and build your business. However, player acquisition is challenging and expensive in today’s competitive landscape. You must cut through the noise to attract players and convert them into loyal, long-term customers. This…

You’ve got your online casino up and running; now it’s time to ramp up the marketing to attract players and boost your revenue. One of the most effective ways to do that is through affiliate marketing. Sure, you’ve heard about it, but how exactly does it work, and how can it help your business? Affiliate marketing is when you partner with people who promote your casino on their website or social media in exchange for…

Partner marketing has emerged as an innovative way to drive high-quality customer acquisition in a cost-efficient manner. By collaborating with strategic partners who have access to your target audience, you can tap into new customer bases and scale your customer acquisition efforts. As a marketer, you know that acquiring new customers is essential for business growth. However, the costs of traditional marketing channels like advertising continue to rise while their effectiveness declines. The key to…

Are you considering diving into the world of affiliate marketing in the gaming industry, specifically for casino operators? This blog post is your comprehensive guide on how to kickstart your journey in the affiliate marketing gaming business niche. We’ll walk you through the essential steps to get started and highlight valuable tools like Scaleo, a top-notch casino affiliate software that can streamline your operations and maximize your affiliate marketing potential. Affiliate marketing offers a lucrative…