ROI Analysis Archives

In Affiliate Marketing Insider

10 Best Promo Code Monitoring Methods Using an Affiliate Marketing Software

April 10, 2024 7 Mins Read

Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…

In iGaming

Data Analytics: How to Measure the Success of Your Casino Affiliate Marketing Campaigns

March 15, 2024 8 Mins Read

Did you know that over 80% of online casino operators rely on affiliate marketing to drive traffic and increase revenue? With online gambling on the rise, casinos are scrambling for strategies that will help them stand out. But how do you know if your marketing is actually working? Are your campaigns delivering the results you want? It’s time to unlock the power of data analytics and discover how to assess the effectiveness of your casino…

In iGaming

Launching a Profitable Casino Affiliate Program in 5 Steps

February 9, 2024 19 Mins Read

Imagine an industry where over $50 billion is spent in online casinos globally each year. Now, imagine tapping into that market not as a gambler, but as a savvy marketer. Sounds intriguing? This is the powerhouse that is the casino affiliate program market, a lucrative niche ripe for the plucking by astute digital marketers. But where do you begin, and how can you carve your slice of this multi-billion dollar industry without falling prey to…

In Tutorials

KPIs for 2024: CPA vs. ROAS – Which One is For You?

January 9, 2024 6 Mins Read

CPA or ROAS? Which one should you focus on? As a business owner you know that the two KPIs you are always looking at are: cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA Let’s not…

In Affiliate Marketing Insider

50 Best Free Affiliate Marketing Tools For Business

May 28, 2023 16 Mins Read

Free affiliate marketing tools are everywhere. Are you looking for the most popular free online tools for your affiliate marketing website? Let’s list the best 50 affiliate tools! There are so many paid and free online tools for entrepreneurs and affiliate marketers that you sometimes can’t see the forest for the trees. Finding and trying everything out for yourself simply takes a lot of time. And who has extra time if you are running a…

In Tutorials

Unlocking the Power of Campaign Attribution Models: A Full Guide

May 22, 2023 9 Mins Read

‍As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…

In Affiliate Marketing Insider

How Exactly Does Partner Marketing Software Optimizes Partnerships?

May 10, 2023 7 Mins Read

Partner marketing software is an essential tool for businesses to maximize their partnerships. With partner marketing software, you can efficiently manage your partnerships and create strategies tailored to each partner. From tracking partner performance and measuring ROI, to optimizing your partner’s activities and engaging them with the right content – Scaleo is the perfect partner marketing software for any business looking to optimize their partnerships. Scaleo’s features and tools are designed to help you maximize…