Many casino operators are comparing affiliate marketing vs advertising and sometimes cannot decide what pays out better in the long run. Both affiliate marketing and traditional advertising offer their benefits, and today, we will compare them side by side so you can make an informed decision about what suits your business better. Did you know online casinos were set to make around US$36.7 billion in 2024? This shows how important good marketing is in the online gaming world.…
Let’s not pretend this is a soft game. Casino affiliate programs aren’t about gentle nudges or vague “brand awareness” plays — they’re about hard-core revenue generation. If you’re not measuring every dollar you take in, every dollar you spend, and every penny in between, you’re not in business, you’re just gambling. And in the casino industry, nobody should gamble on their profits. The smart affiliates know they need cold, hard data to drive decisions. They…
Discount campaigns are a significant part of businesses’ marketing strategies; companies worldwide invest in such campaigns to boost sales and attract new customers. However, running a successful discount campaign requires careful planning and execution, and tracking their effectiveness and ROI is crucial. This is where promo code monitoring comes into play. Promo code monitoring involves tracking and analyzing sales data associated with discount codes, coupons, and promo codes used to drive sales. It is a…
Did you know that over 80% of online casino operators rely on affiliate marketing to drive traffic and increase revenue? With online gambling on the rise, casinos are scrambling for strategies that will help them stand out. But how do you know if your marketing is actually working? Are your campaigns delivering the results you want? It’s time to unlock the power of data analytics and discover how to assess the effectiveness of your casino…
Imagine an industry where over $50 billion is spent in online casinos globally each year. Now, imagine tapping into that market not as a gambler, but as a savvy marketer. Sounds intriguing? This is the powerhouse that is the casino affiliate program market, a lucrative niche ripe for the plucking by astute digital marketers. But where do you begin, and how can you carve your slice of this multi-billion dollar industry without falling prey to…
CPA or ROAS? Which one should you focus on? As a business owner, you know that the two KPIs you are always looking at are cost per conversion (CPA) and return on ad spend (ROAS). These two metrics allow you to analyze account health at a high level and make decisions at the keyword level. Despite their significance, relatively, it is fairly uncommon for advertising to be unsure which one to utilize. CPA vs. ROAS…
Free affiliate marketing tools are everywhere. Are you looking for the most popular free online tools for your affiliate marketing website? Let’s list the best 50 affiliate tools! There are so many paid and free online tools for entrepreneurs and affiliate marketers that you sometimes can’t see the forest for the trees. Finding and trying everything out for yourself simply takes a lot of time. And who has extra time if you are running a…
As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…
If you’re not leveraging partnerships, you’re practically donating cash to your competitors. I hear you—managing a partner network sounds about as appealing as wrestling an alligator, right? Well, I’m here to tell you: it’s not like that either. Right partner marketing tools like Scaleo will help you control those gators and transform them into elegant, income-generating machines. Scaleo is a partner management system, not just another program. Imagine managing every relationship from one dashboard, adjusting…
