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Elizabeth Sramek

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Affiliate marketing on Facebook is popular like never before. Would you like to make money by just posting on Facebook? Who wouldn’t! It feels like all the entrepreneurs are on Facebook these days, and it’s not just to keep up with college friends or family. In fact, there’s a lot of business going on on Facebook. You may also consider using the Facebook Advertising platform as part of your next affiliate promotion.  In this blog…

What is a virtual sales assistant? In the US there are around 3.6 million employed sales assistants, but if you search for this term in Google, you’ll see varying job descriptions: from retail cashiers to business development and administrative assistants. This is because, unlike accountants, PPC managers, or cleaners, assistants’ position implies different functions, depending on the type of business (offline or online), industry (eCommerce or SaaS), organizational structure, company’s scale, goals, and so on.…

CRM strategy in affiliate marketing is a Customer Relationship Management strategy – a plan that describes how the relationship with customers (and prospects) is maintained. The basic principle is usually to optimally serve the customers and prospects in the most efficient way possible. So, what is CMR marketing? Let’s find out! Okay, this was just a definition, now what do you do with it, and how can it help your affiliate business? What position does…

Looking for the best affiliate marketing tools for beginners? You are in the right place! Affiliate marketing can help you monetize your website, diversify your revenue, and improve your marketing abilities. It is, however, not as simple as many people make it out to be. Affiliate marketing is simple in theory but much more challenging in practice. This article will discuss some of the best and most essential affiliate marketing tools for beginners, what they…

How to launch the best affiliate marketing program, do you need the best affiliates, or the best affiliate program marketing software to be successful? In the era when technology is increasingly driving the market, most marketing leaders understand that analyzing, purchasing, and implementing the correct marketing technologies and then designing strategies around them is one of their most critical tasks. This is especially true when it comes to scaling using affiliate marketing software. To avoid getting…

Enterprise Performance Management (also called EPM) is a term used to define one of a company’s primary management activities. Today, we will look into the key points, benefits, and drawbacks of enterprise performance management software. What is the Enterprise Performance Management Model? EPM is in the process of monitoring and improving business performance across the enterprise. Data from diverse sources, including e-commerce platforms, front-office, and back-office applications, data warehouses, and external data sources, are integrated…

Scaling your affiliate marketing campaign results is simple when you use Scaleo to track performance. Learn more about the major eCommerce platforms that we support. Shopify Scaleo was developed to help Shopify store owners. Hundreds of Shopify users have chosen Scaleo as their affiliate solution for making it simple to scale your affiliate programs. Custom links, promotional codes, email tracking, and SKU monitoring can all be used to track affiliate conversions. To integrate Scaleo into…

If you’re familiar with marketing, you’re aware of how important are key performance indicators (KPI) in every advertisement, campaign, and promotion you run. Table of contentsRevenueNet Monthly SalesClicksEarnings per click (EPC)Top affiliate partnersSales per affiliateCustomer lifetime value (LTV)Organic trafficQuality of TrafficAverage order value (AOV)Conversion rateConclusion KPIs in affiliate marketing can assist you in identifying whether or not an affiliate campaign is successful. Knowing which key performance indicators to monitor is a critical step in this…

The 2026’s affiliate marketing trends that will increase your revenue aren’t about adding more partners; they’re about compounding the value of each partner with cleaner attribution, first-party identity, and offer economics that reward real incrementality. If you’re running serious programs in iGaming or any performance-heavy vertical, the winners next year will be the ones who collapse the distance between signal and decision—while staying compliant and explaining the math to partners. That’s the playbook I’m laying…

Affiliate marketing conferences in 2022 are luckily going to be carried out not online but also in person. When it comes to networking with partners and increasing revenue – the best strategy for publishers, affiliate managers, and CEOs of their own affiliate networks in the business is to attend affiliate events. Taking part in affiliate conferences and events in 2022 is an essential component of having a successful affiliate marketing firm in the future. While…