Elizabeth Sramek, Author At Scaleo Blog

In Tutorials

What Are Ads.txt Files and Why You May Need Them?

December 6, 2021 9 Mins Read

The transparency bandwagon for programmatic advertising is filling up. Agencies, brands, publishers, vendors, and media buyers are all advocating for a clean-up of the supply chain. So, the awkwardly named “ads.txt” initiative has ad tech die-hards buzzing. Table of contentsWhat is Ads.txt?What Are Ads.txt Files and How Do They Work?How Do Buyers Make Use of Ads.txt Files?Ads.txt’s Impact on the Current Affiliate LandscapeAre There Any Disadvantages to Ads.txt?Counterfeit inventory drives Ads.txt Adoption.How to Make a…

In Affiliate Marketing Insider

Can You Automate And Personalize Digital Sales At The Same Time?

December 4, 2021 5 Mins Read

How to automate and personalize digital sales in 2022? Everything is becoming faster, more efficient, and more cost-effective as a result of digital technologies. Almost all industries, including sales, have felt the impact of these technologies over the last decade. Salespeople today have more tools to generate prospects, qualify them, and contact them – all while keeping a better track of the entire sales process. Table of contentsThe Current Situation: The State Of Automation in…

In Affiliate Marketing Insider

How Is Influencer Marketing Changing The Affiliate Marketing Scene?

December 2, 2021 7 Mins Read

Influencer marketing is a method that is not going away anytime soon. As companies and brands have grasped the difficult realities of marketing to younger populations such as Generation Z, it has become evident that traditional advertising just does not cut it anymore. They’ve had to change tactics to see what works best. Table of contentsAffiliate Marketing the Old WayAffiliate Marketing in the Age of InfluencersHow to Acquire Influencers as Affiliates?1. Make sure they aren’t…

In Affiliate Marketing Insider

4 Trends In Sales Technology You Should Implement Today

December 1, 2021 5 Mins Read

Marketers are ahead of their sales colleagues when it comes to deploying technology. But that is about to change in 2022. The trend has started in the US to use innovative technology more extensively in the sales department to score more transactions with existing and new customers. As a sales professional, you can make a difference in 2022 by employing innovative tools and visibly getting better results. On average, companies have 5 to 10 tools…

In Scaleo News

Did You Miss A Black Friday Deal from Scaleo?

November 25, 2021 4 Mins Read

Do you think we didn’t publish any Black Friday coupons because we have forgotten? No. Scaleo doesn’t offer any discounts. At all. However, if you sign up for a trial of our affiliate software any time between Friday 26th and Cyber Monday (November 29th), we will extend your trial period from 14 days, to 1 month. Simply contact our manager Jana and ask her to extend your trial. Table of contentsWhy Scaleo doesn’t offer discounts,…

In Affiliate Marketing Insider

How To Boost Affiliate Sales On Black Friday?

November 19, 2021 6 Mins Read

As an affiliate business owner, you know that Black Fridays mean a rapid spike in sales. However, you are not the only one promoting hot offers ahead of the Holiday Season. How to make sure you beat the competition and get ahead of your rivals’ affiliate campaigns? Table of contentsWhat does Black Friday mean for affiliate marketers?The impact of COVID-19 on Black Friday Sales.Tip 1: Prepare Your Offers CarefullyTip 2: Run Special OffersTip 4: Make…

In Affiliate Marketing Insider

How To Upsell Existing Customers in Affiliate Marketing? 7 Pro Tips

November 10, 2021 9 Mins Read

Upselling is a mainstream technique nowadays. Many business concepts rely on upselling to survive. Some businesses are even willing to sell items or services at a loss in anticipation of a future upsell. We can see good examples in hosting companies that offer hosting plans or new domain registration for a ridiculously low price the first year with a much higher price tag upon renewals. As a staff member of a SaaS company, I’ve identified…

In Affiliate Marketing Insider

How to Find Your Affiliate Marketing Audience?

November 5, 2021 11 Mins Read

Affiliate marketing can be a lucrative source of income. However, if you’re not targeting the appropriate audience, it can become ineffective. Spending hours promoting your offers to those who aren’t interested will almost certainly lead to low conversion rates. Table of contentsWhy It’s Important to Establish a Clear Affiliate Marketing Audience?Why Is Having a Specific Target Audience Important for Affiliate Marketers?Examine Your Current Audience (If You Have One)How to Find Your Affiliate Marketing Audience?Examine Your…

In Affiliate Marketing Insider

Advantages of White Label Solutions For Affiliate Networks

November 3, 2021 4 Mins Read

As you may already know, Scaleo offers a white label affiliate marketing software, but what many of you may not know – is its’ advantages. Table of contentsWhat is a “white label” affiliate solution?Key advantages of a white label affiliate softwareEasy to brand. Cheaper than hiring an in-house developer. White labeling increases brand visibility. Increases client loyalty. Benefit from experts in the fieldConclusion Today, we are going to explore the advantages of white label solutions for your affiliate business, so without further ado,…

In Affiliate Marketing Insider

Turning Affiliate Data Into Actionable Insights

November 1, 2021 8 Mins Read

You have all of the information you require. And the affiliate data to support that data. And for the data to back up all of your data. Still, all you have is raw material to make sound business decisions. You must give it meaning by turning affiliate data into actionable insights, which isn’t easy because so much data is coming in all the time. Continue reading to discover the core steps and principles of transforming…