Advantages of White Label Solutions For Affiliate Networks


As you may already know, Scaleo offers a white label affiliate marketing software, but what many of you may not know – is its’ advantages.

Today, we are going to explore the advantages of white label solutions for your affiliate business, so without further ado, let’s let into it!

But, first, let’s examine what a white label affiliate solution is.

What is a “white label” affiliate solution?

A white label solution allows you to legally brand a third-party product or service for a fraction of the cost, compared to building your own branded script from scratch.

If you are looking to launch your own affiliate network, for example, you may want to use a white label affiliate software because:

  • Hiring a developer to build your own custom affiliate networks would cost a great deal of money, will take a great deal of time, and you may end up with a less-than-perfect unstable script that will require lifetime updates and improvements.
  • When you launch an affiliate network, you must focus on your own brand, so promoting your networks with logos of ShareASale or CJ all over the dashboard may not build the trust you are looking for in your affiliates.

Key advantages of a white label affiliate software

Easy to brand. 

White label solutions such as Scaleo, are often ready-made and fully integrated, making branding simple – all you need to do is use your company’s logo and color scheme. For example, as a reseller, you won’t have to worry about spending time and money on research and development. Just add your own logo and go back to business.

Cheaper than hiring an in-house developer. 

Building your own affiliate network from scratch may sound like a logical thing to do, when starting a business, but the cost margins are incomparable. Creating your own network requires a lot of money and work, with no promise of return. When you use a white label third-party tool (often cloud-based), you are paying developers or manufacturers for an affiliate program infrastructure that has already been developed. Naturally, white labeling is less expensive than hiring a developer to build a product from scratch.

Can Affiliate Marketing Make You Rich?

Even if you think you can create it yourself, marketing time must be factored in.

White labeling increases brand visibility. 

Paying extra for white labeling on all things you offer is a terrific method to spread your brand name, improving public awareness of your brand.

Having your brand’s logo and color scheme across the dashboard and inner pages allows you to focus on your brand, giving your users and affiliates the feeling that they are on one of your website’s pages, which can also be easily found through Google.

Increases client loyalty. 

Obviously, the third-party products you’re white labeling and adding to your inventory are reliable and satisfactory (or they should be!). Your white-labeled software will become synonymous with convenience, quality, and increased brand loyalty every time a customer uses it.

Benefit from experts in the field

If anything goes wrong or a customer complains, most third-party tools will either fix it for your or work on a long-term solution for your needs. Choose a reputable third-party SaaS with reliable support and sit back and enjoy delivering your clients a terrific tool while someone else handles the difficulties.


White label affiliate marketing solutions allow you to start an affiliate program or network without building the infrastructure or technology yourself. To simplify the conversion process for customers, you can focus on creating your brand and promoting your company. 

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Elizabeth Sramek
Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.
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