How do you make sure reports of your iGaming affiliate program produce maximum insights? Success and failure can often hinge on how well you understand your data. Casino operators and affiliate managers need to sift through mountains of metrics, making sense of registrations, deposits, conversion rates, and revenue streams. 

The real pain? 

Doing this efficiently and effectively without missing a beat. But don’t worry; we’ve got your back. 

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Let’s dive in!

Why iGaming Reports Matter

Imagine you’re running a bustling online casino. You’ve got affiliates driving traffic, players signing up, and cash flowing in—or so you hope.

But how do you know what’s working and what’s not?

That’s where iGaming reports come in.

They aren’t just numbers on a screen; they’re the pulse of your business. They tell you if your marketing strategies are effective, where your money comes from, and where you’re bleeding cash.

Here’s the kicker: most platforms out there drown you in data without providing actionable insights. It’s like being handed a treasure map without the “X marks the spot.” You know there’s gold somewhere, but where?

The Common Reporting Headache

Casino operators and affiliate managers often face a huge challenge with reporting—too much information not enough clarity. You end up with a cluttered dashboard overloaded with irrelevant metrics that make it impossible to spot trends or take action.

Worse yet, some platforms force you to jump through hoops just to get the simplest reports.

It’s time-consuming and frustrating. 

Sound familiar?

This is where Scaleo steps in, transforming your reporting nightmares into a streamlined process that makes your data accessible, understandable, and actionable.

How to Make iGaming Reports Work for You: A Guide for Casino Operators and Affiliate Managers - igaming reports

Meet Your New Best Friend: iGaming Reports on Scaleo

With Scaleo, you can say goodbye to the clutter and confusion. Here’s how Scaleo simplifies gaming reports to make your life easier:

📊 Feature🌟 Benefit
Registrations ReportTrack new player sign-ups with precision. Understand which affiliates are driving real value.
Deposits ReportMonitor the cash flow with clarity. See which players and affiliates contribute most to your revenue.
Conversion Ratios (CR)Instantly assess the effectiveness of your marketing and affiliate campaigns.
Deposit Status BreakdownQuickly filter deposits by status—approved, pending, rejected, or trashed—so you know where to focus.
Financials ReportGet a crystal-clear view of revenue, payouts, and profit, split between CPA and RevShare.

How to Set Up iGaming Reports on Scaleo

Getting started with Scaleo is as easy as pie. Here’s a step-by-step guide to get your iGaming reports up and running:

How to Make iGaming Reports Work for You: A Guide for Casino Operators and Affiliate Managers - igaming reports
  1. Set Up Your iGaming Goals:
    • Define what you want to track—Registrations (REG), Deposit CPA (DEP CPA), and Deposit RevShare (DEP RevShare). This will ensure your reports are tailored to your specific goals.
  2. Customize Your Dashboard:
    • Go to Settings > Teammate Portal > Dashboard and configure your dashboard to display the gaming metrics that matter most to you.
    • For affiliates, navigate to Settings > Affiliate Portal > Dashboard and do the same. This way, everyone is aligned and looking at the same data.
  3. Generate Your Reports:
    • Head to Settings > Teammate Portal > Reports. Here, you can select whether you want to view general reports, iGaming reports, or both.
    • Pro tip: If you select only one type, your dashboard will be cleaner and focus solely on the data you care about.
  4. Analyze and Act:
    • Use the reports to make informed decisions. Is a particular affiliate driving registrations but not deposits? Adjust their commission. Are deposits high but revenue low? Investigate the players’ activity and tweak your strategies.

What Makes Scaleo Stand Out?

While other platforms might offer basic reporting, Scaleo takes it several steps further with features tailored specifically for iGaming operators and affiliate managers.

How to Make iGaming Reports Work for You: A Guide for Casino Operators and Affiliate Managers - igaming reports

Here’s why Scaleo is your secret weapon:

  • Advanced User Roles: Assign different levels of access to your team, ensuring that everyone has the right data without information overload.
  • Customizable Invoicing and Payments: Automate and customize how and when your affiliates get paid, reducing manual errors and saving you time.
  • Unlimited Customizations: Tailor your reports and dashboards to meet your unique needs—no more one-size-fits-all solutions.
  • Funnel Reports: Track players from registration through to deposit and beyond, understanding the entire player journey.

Conclusion

When it comes to managing an online casino or an affiliate program, iGaming reports are your compass. They guide your decisions, help you understand what’s working, and where you need to pivot. But with so much data out there, it’s easy to get lost—unless you’re using a platform designed to make sense of it all.

How to Make iGaming Reports Work for You: A Guide for Casino Operators and Affiliate Managers - igaming reports

That’s exactly what Scaleo does. It turns the chaos of raw data into clear, actionable insights. It gives you the tools to optimize your affiliate strategies, maximize your revenue, and keep your business thriving.

Ready to transform your iGaming reports into powerful business tools? 

Give Scaleo a try today and see the difference for yourself.

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Last Updated on September 17, 2024

Author

Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.