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Affiliate Tracking Software

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UTM tracking is a powerful tool for tracking partner marketing campaigns’ effectiveness and identifying improvement opportunities. UTM tracking, or Urchin Tracking Module tracking, is a method of tracking the effectiveness of online marketing campaigns by attaching unique URL parameters to the links in a campaign. These parameters, known as “query strings”, consist of key-value pairs that specify the information being tracked, such as the source of the traffic, the medium through which the traffic was…

Affiliate reports can now be edited and created via software, and that’s good news! If you are an affiliate marketer or a publisher using affiliate content, you probably know how important good data is when making data-driven decisions. If you want to increase your revenue, you need to be able to track the performance of your affiliate content. When you have reliable data, you can make the best decisions about what type of content to…

Affiliate marketing is critical to generating revenue and sustaining your business in a competitive and crowded marketplace. Many companies spend a lot of money on marketing but never get the high ROI they think they deserve. If you have been struggling with the same problem for years, it’s time to try something new – add an affiliate program through a SaaS provider, such as Scaleo. SaaS affiliate programs are currently among the most profitable and easy…

Affiliate marketing extensions for Magento are the most wanted add-on for this popular e-commerce platform. You have launched your online store and made a few initial sales, but now you want to expand! How can you do that? By adding an affiliate extension to your Magento eCommerce store! When money is tight and you are counting every dollar for your Magento store, it can be scary to justify a big investment in advertising. That’s why…

Cookieless future – we dreaded it for years and now it’s finally here to stay. After Apple’s decision to restrict 3rd party cookies, which we have already covered in this and this post, the affiliate marketing industry began to shift towards cookieless solutions, offering a much more flexible way to track advertising and campaigns across platforms and devices. Today, we are going to discuss the cookieless future, or, perhaps a more accurate term would be…

Affiliate marketing metrics, why you need them and why are they important? If you’ve already started an affiliate marketing program or you have intentions to start one, then it’s important that you’re tracking its progress. After all, it’s good to know how well your affiliates are performing and the level of sales that are being generated. With affiliate marketing, there is a lot of ground to cover when measuring its performance. By measuring your affiliate…

Affiliate click tracking software is a confusing term. Understanding how you can set up tracking can be difficult when you first start… It’s one of the most complex technical challenges I see affiliates face. After reading this guide, you will understand what a tracker can do for you and how it works and how it will benefit you in the long term. A tracker is the foundation of each successful affiliate marketer because it enables…