Are you ready to transform your sports betting marketing strategy? The industry is poised for exponential growth, from $9 billion in 2020 to a staggering $37 billion projected by 2025. This growth brings both opportunities and challenges for operators in the online sports betting sector. To stay ahead, you must adapt to the evolving landscape. Key to this is leveraging expert content and exploring over-the-top media channels. Did you know that 35% of bettors rely…
Looking for lottery affiliate software that allows you to manage your affiliates easily? Want to arm yourself with lottery affiliate software that will help your affiliates convert customers more effectively? What is Lottery Affiliate Software? Before we dive into the nitty-gritty of our conversation, let’s define lottery affiliate software. In essence, it’s a tool that lottery companies use to track, manage, and optimize their affiliate programs. Whether you’re a small lottery business or a large-scale…
Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of affiliate marketing for the gambling vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So, whether…
iGaming partner marketing has become an integral part of the industry. As many iGaming entrepreneurs, operators and business owners know: many doors close in front of you when you want to promote your business. That’s why partner marketing remains one of the most robust and reliable sources of steady traffic in 2024. In this blog post, we look at the key factors iGaming businesses need to consider in order to implement partner marketing and successfully…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…
Are you planning to launch a B2B affiliate program in 2023? B2B affiliate marketing is growing, and as we have seen in recent years, affiliate marketing is no longer limited to B2C eCommerce companies. If you set up an affiliate program correctly, your B2B company will have a reliable way to generate leads and sales. Finally, affiliates are usually considered reliable content generators in your niche (like influential industry bloggers and social media personalities). Potential…
