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Promotional Strategies

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RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate programs should…

Online gambling affiliate marketing is expected to skyrocket in 2024. Anyone in the online gambling industry will tell you that affiliate marketing is an excellent revenue-generating strategy. But what is it precisely, and how do you begin? In this post, we will provide a comprehensive overview of affiliate marketing for the gambling vertical and describe how to get started. We will discuss the fundamentals of gambling affiliate programs and offer timeless success tips. So, whether…

Partner marketing has become an integral part of the iGaming industry. As many of iGaming business owners know – a lot of doors are closing before you when you come to advertise your business. This is why partner marketing remains one of the most robust and reliable sources of steady traffic in 2023. In this blog post, we will explore the key factors that iGaming companies need to consider to implement partner marketing and successfully…

Are you planning to launch a B2B affiliate program in 2023? B2B affiliate marketing is growing, and as we have seen in recent years, affiliate marketing is no longer limited to B2C eCommerce companies. If you set up an affiliate program correctly, your B2B company will have a reliable way to generate leads and sales. Finally, affiliates are usually considered reliable content generators in your niche (like influential industry bloggers and social media personalities). Potential…

Looking for lottery affiliate software that allows you to manage your affiliates easily? Want to arm yourself with lottery affiliate software that will help your affiliates convert customers more effectively? What is Lottery Affiliate Software? Before we dive into the nitty-gritty of our conversation, let’s define lottery affiliate software. In essence, it’s a tool that lottery companies use to track, manage, and optimize their affiliate programs. Whether you’re a small lottery business or a large-scale…