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Successful casino affiliate management is the cornerstone of a business strategy in online gambling industry. It is a dynamic and lucrative sector that can catapult your iGaming business to unimagined heights. However, it can be quite a challenge to navigate the affiliate landscape with its evolving trends, complex algorithms and competitive nature. Do you want to join the online casino affiliate marketing game? Great decision! As the multi-billion dollar iGaming industry continues its rise, the…

Affiliate marketing for onlne casinos – why it’s the ultimate strategy? While there are numerous methods for promoting an online casino, affiliate marketing has proven to be the most effective.  Of course, SEO, PPC, media advertising, displays, and other offline activities should all be part of the overall strategy (after all, diversity increases your chances of success) — but when we compare investments and results, affiliate marketing frequently wins the ROI competition. Let’s go over…

Casino affiliate management is changing significantly thanks to the evolution AI is making on the market. Many iGaming operators use affiliate management solutions to boost their marketing efforts significantly. It assists casinos in developing and maintaining fruitful relationships with their affiliates, as well as increasing the returns on their advertising spending. And, for online casinos, using affiliate marketing is a smart move to boost their promotional efforts. This approach lets operators kick things off on…

RevShare model, which is an abbreviation for “revenue share” in the casino and iGaming industry. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. The percentage of revenue shared is typically agreed upon in advance, in a so-called revenue sharing agreement. It can be based on various factors, such as the number of players referred or the amount of revenue…

Are you aiming to expand your B2B business? Using affiliate marketing to generate sales and revenue can be highly successful. In this comprehensive guide, we’ll offer a detailed introduction to B2B affiliate marketing, supplemented with success-oriented advice from industry leaders. Regardless of your level of experience or knowledge of affiliate marketing, this guide aims to provide insightful information and practical advice to help you achieve your business objectives. What Is a B2B Affiliate Marketing Program?…

Partnership relationship management is key to unlocking the full potential of collaborative business ventures. Whether working with a small team or a large corporation, building strong and successful partnerships is essential for achieving your business goals. This blog post will discuss ten essential tips for effective partnership relationship management that will help you optimize your partnerships and achieve long-term success. Managing partnerships can be complex, especially in today’s fast-paced business environment. However, by following these…

Affiliate recruitment software solutions are promising business owners to double and tripples their client and affiliate base, but is it true? If you’re looking to scale up your affiliate marketing strategies and attract quality affiliates to your program, you’ll need the right tools to make it happen. That’s where affiliate recruitment software comes in – it can streamline your recruitment processes, manage your program effectively, and track performance data to optimize your efforts. Top 10…

Building an affiliate network from scratch may sound overwhelming at first. Are you looking to build your own affiliate marketing network but don’t know where to start? There will be certain business and technical challenges to overcome along the way, but don’t worry, the good news is that Scaleo’s software can handle both, if you want to start from scratch. Start your own affiliate network with SCALEO – 14-day free trial The Definition of an…