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Cookie session duration is one of the most essential elements to consider if you’re a merchant looking to launch an affiliate marketing program. The cookie duration is the length of time that a customer’s browser will remember that they clicked through from an affiliate link. It’s vital because if a customer visits your store from an affiliate link and then makes a purchase later, the affiliate who sent the customer usually receives credit for the…

Marketing performance dashboard with data visualization – why do you need it, how do you choose the right one for your business, and will the most expensive one always necessarily be the best one? Let’s find out! In today’s digital world, marketers must approach data with a theoretical strategy as well as an almost artistic sensibility. A variety of marketing dashboards can help with this by offering easy-to-read and visually pleasing views of a variety…

Telegram casino bots just made gambling a whole lot easier. These little bots are game-changers, literally. They automate online casino management tasks, making the gambling experience smoother and more efficient. With the use of these bots, you may never want to go back to manual gambling again. Let’s dive into the world of automated tasks in online casinos via Telegram bots and see what it can do for your business. Online Casino TaskHow Telegram Bot…

Do you happen to be a casino owner who needs to optimize player engagements and increase revenue? You’re not alone! The solution is implementing user-focused content in all your affiliate marketing efforts. This article will delve into the world of casino affiliate software and its impact on players’ trips and conversions. Did you know that the mobile casino app market will reach $100 billion by 2025? Really? The proliferation of smartphones and easy access to…

Do you want to optimize your affiliate marketing strategy in the highly competitive world of iGaming? Are you looking to skyrocket your conversions and stay ahead of the competition? Then, it’s time to unlock the power of A/B testing with AI. 👉 Read our blog post on 10 Ways to Do A/B Testing in iGaming Campaigns But before we dive into the game-changing benefits of this dynamic duo, let’s take a look at some eye-opening…

Performance marketing software – how to choose the right software and what should you look for? As performance-based marketing becomes increasingly popular, we will explain all aspects of performance marketing software and show you how to use it to run Google ad campaigns, email marketing, promote your affiliate links on social media, and more. Marketing performance is considered to be one of the most challenging aspects of marketing. With that being said, more than 50%…

Mobile affiliate marketing is quickly becoming a crucial component of the iGaming industry. With more people accessing the internet through mobile devices than ever before, mobile advertising for igaming affiliates is an opportunity you simply cannot afford to miss. In this blog post, we’ll explore the rise of mobile affiliate marketing in the iGaming industry and show you how to optimize your cross-platform marketing strategy to maximize your results. The Rise of Mobile Affiliate Marketing…

In the iGaming market, standing out is not just about offering the flashiest games or the biggest bonuses—it’s about delivering an experience that keeps players engaged, satisfied, and coming back for more. But how can you take your platform to that coveted next level? The answer might just lie at the intersection of cutting-edge AI and stellar analytics. Let me introduce ChatGPT, an AI-driven chatbot that’s changing the game by offering seamless customer interactions and…

Everyone wants to jump into the bang wagon of iGaming affiliate programs because the rumor has it – the commissions are high, conversation rates are crazy and the efforts are low. Who wouldn’t want to join in? However, the high demand and the vision of easy money attract a great deal of spam and fraud, and some operators begin to blame the efficiency of the affiliate program just because of a few bad apples. iGaming…

Mobile attribution is the process of attributing a mobile user’s actions or conversions, such as a purchase or signup, to a specific marketing campaign or source. Precise attribution is especially important when it comes to affiliate marketing, where proper commission allocation is critical. What is mobile attribution in partner marketing? Basically, it means the same thing. In partner marketing, mobile attribution refers to attributing a mobile user’s actions or conversions to a particular affiliate marketing…