Affiliate marketing for onlne casinos – why it’s the ultimate strategy? While there are numerous methods for promoting an online casino, affiliate marketing has proven to be the most effective. Of course, SEO, PPC, media advertising, displays, and other offline activities should all be part of the overall strategy (after all, diversity increases your chances of success) — but when we compare investments and results, affiliate marketing frequently wins the ROI competition. Let’s go over…
RevShare model in iGaming is a popular commissions-payment structure used in the iGaming business, which involves splitting the revenue generated by an online casino or sportsbook with its affiliates. Affiliate programs in the gambling and betting industry offer partners the opportunity to send traffic to their offers with different payment models – CPA, CPL, and RevShare, among other popular ones. In this article, we will talk about RevShare and explain what it is, what affiliate…
Affiliate link cloaking is the process of disguising a link in order to conceal its destination URL. This results in shorter links and a cleaner appearance on your website. It’s a common marketing tactic that benefits online businesses and blogs wanting to grow. The cloaked URL is shorter and more descriptive, allowing users to estimate where it would be taken if they clicked on it. Here is what a regular affiliate link looks like: http://www.affiliatedomain.com/url/aff_id=123&o=2&link_id=3…
Partner onboarding is critical to any successful affiliate or referral marketing program. It sets the stage for the relationships you’ll build with your partners, and it can directly impact the success of your marketing efforts. However, the process of onboarding partners is not without its challenges. In today’s rapidly evolving digital landscape, it’s crucial for businesses to identify these challenges and employ best practices to overcome them effectively. Spoiler: automating partner onboarding can solve most…
Want to boost your iGaming business without splurging on endless advertising? Affiliate marketing might just be your golden ticket. Let’s cut to the chase—building a great partnership with affiliates isn’t just about throwing money at them. It’s about trust, strategy, and staying sharp. Ready to learn how? Let’s get started! Why Affiliate Marketing is the iGaming MVP Affiliate marketing in iGaming isn’t your average strategy. It’s a performance-based powerhouse. Affiliates promote your casino, sports betting…
Google has rolled out an AI update, and everyone in the iGaming business are wondering, how is it going to impact them. Following the buzz generated by rival Microsoft’s recent AI enhancements for Bing, Google has stated that it will incorporate more AI-inspired updates for its core businesses, particularly its Google Search offering. The Mountain View, CA-based tech behemoth has launched its Search Generative Experience, a brand-new generative AI-powered search engine iteration that can draft…
Hiring affiliate managers may sound more accessible than it is. Affiliate marketing has become a cornerstone of the online gambling industry, as this marketing strategy allows gambling sites to broaden their reach and attract new customers through strategic partnerships with affiliate marketers. However, managing an affiliate program is not easy. It is a complex task that demands expertise, time, and resources. This is where affiliate managers come into play. This comprehensive guide will delve into…
Conversational marketing technologies have been discussed for at least two years now, but they took a huge leap forward in 2020, and we expect to see the trend continuing in 2021. Conversations with your target audience are becoming increasingly important for any successful business. That is nothing new, of course, but how you can have those conversations is changing rapidly. And all those conversations now also got a trendy name: conversational marketing. This article explains why conversational…
Ready to kick off an affiliate program for your casino website? Thinking about launching an affiliate program for your online casino? Get ready to go live. Ensure you’ve got every detail nailed down with this essential affiliate program checklist. This guide is your ultimate roadmap to launching a successful casino affiliate program. From selecting the perfect affiliate platform to crafting irresistible marketing materials, we’ll cover all the essential steps you need to take. Get ready…
Hold on to your seats because we’re gearing up for the networking event of the year — SiGMA Malta 2023! If you’re anyone in the affiliate marketing game, you’ll want to mark this in your calendar. SiGMA is the world’s largest iGaming festival and leading online gaming authority. Come and meet us in Malta! Why SiGMA Malta is a Big Deal? SiGMA Malta isn’t just another industry event; it’s the “Mother of All Conferences,” as…
