So, you want to start an online casino? Well, you’re in for quite a ride! Starting your virtual gaming empire can be a thrilling and rewarding experience. But before you dive in headfirst, you need to be aware of the costs involved.

How Much Does It Cost to Start an Online Casino?

Check out this table for an estimated breakdown of costs to start an online casino. Included is the essential cost for affiliate software, because, let’s be real, who wants to fly blind when it comes to ROI? 😎

Expense CategoryEstimated CostDescription
Licensing & Legal Fees$20,000 – $500,000Jurisdiction-specific fees for licensing and legal compliance.
Website Development$5,000 – $50,000From basic to fully customized websites.
Game Software$10,000 – $150,000Online casino software price can vary dramatically. These are costs for game providers or building your own game software.
Payment Solutions$1,000 – $5,000 setupMerchant accounts, payment gateways, etc.
Hosting Services$300 – $2,000/monthServer costs depending on traffic volume.
Security Measures$1,000 – $10,000SSL, firewalls, and other security measures.
Marketing & Advertising$10,000 – $200,000/monthSEO, PPC, Social Media, and other promotional activities.
Customer Support$3,000 – $10,000/monthSalaries for customer support agents or outsourcing costs.
Affiliate Software$1600/monthServer costs depend on traffic volume.
Miscellaneous$2,000 – $10,000Other miscellaneous costs like additional software, plugins, etc.

Keep in mind, these are ballpark figures and can vary depending on multiple factors, but this should give you a pretty solid head start.

Now, this table breaks down the types of employees you’ll need to run and manage an online casino effectively.

Employee RoleEstimated Salary (Annual)Responsibilities & Functions
CEO/Founder$100,000 – $200,000Oversee business strategy and operations.
CTO$90,000 – $150,000Handle all tech-related matters, including software.
CMO$80,000 – $120,000Marketing strategy, planning, and execution.
CFO$80,000 – $130,000Handle financial matters like budgets, forecasting, etc.
Legal Advisor$70,000 – $120,000Ensure compliance with laws and regulations.
Game Developers$60,000 – $120,000Develop and maintain gaming software.
Security Analyst$60,000 – $110,000Monitor for security risks and breaches.
Customer Support Team$30,000 – $50,000Handle customer inquiries, issues, and provide assistance.
Affiliate Manager$50,000 – $80,000Manage and grow affiliate partnerships.
SEO/SEM Specialists$50,000 – $90,000Boost online visibility and ad campaigns.
Graphic Designers$40,000 – $75,000Create visual elements like game graphics, ads, etc.
Content Writers$40,000 – $70,000Produce website and marketing content.
Data Analysts$60,000 – $90,000Analyze player data, market trends, etc.
HR Manager$60,000 – $90,000Handle recruiting, training, and employee relations.
Accounting Staff$40,000 – $60,000Manage financial records, taxes, and payroll.

Salaries are approximations and can vary by location, experience, and other factors.

In a nutshell…

So, how much does it cost to start a casino in 2024? Probably close to a million dollars.

Initial Startup Costs

  1. Affiliate Software: Around $2000/month for something robust like Scaleo.
  2. Licensing & Legal Fees: Can range from $20,000 to $500,000 depending on jurisdiction.
  3. Game Development / Software Purchase: Varies widely, but let’s say around $100,000 – $500,000.
  4. Website Development: $10,000 – $50,000.
  5. Marketing Setup: Around $50,000 for initial campaigns.
  6. Security Setup: Approximately $10,000 – $30,000.
  7. Other Setup Costs (Servers, etc.): $10,000 – $30,000.

Total Initial Cost: Roughly $200,000 to $1,200,000. Ouch!

Monthly Operational Costs

  1. Employee Salaries: If you sum up the lower end of all the salary ranges from the table, you get about $890,000 per year, or roughly $74,000 per month.
  2. Affiliate Software: $1600/month if you choose Scaleo.
  3. Marketing Budget: Let’s ballpark it at $10,000/month.
  4. Server Costs: Around $2,000 – $5,000/month.
  5. Security Services: Around $1,000 – $3,000/month.
  6. Miscellaneous (Utilities, Office Rent if applicable, etc.): $5,000/month.

Total Monthly Cost: Approximately $94,000 – $100,000.

Planning Your Online Casino Business

Before you start raking in the dough, you need to plan your casino business and marketing strategy. 

Don’t worry; we’ll guide you through the process.

The Online Casino Business Model

The first step is to determine your online casino’s business model.

Will you be offering a wide range of casino games, or will you focus on a specific genre like slots or table games? Will you cater to a particular market like high rollers or casual players?

How Much Does It Cost to Start an Online Casino? - cost to start a casino

Decide how you want to position your brand and what unique selling proposition you can offer to stand out from the competition.

Marketing Your Online Casino

Once you’ve established your business model, the next step is creating an effective marketing strategy. With so many online casinos out there, it’s essential to stand out from the crowd. Consider investing in casino affiliate programs to promote your brand and attract players. You can increase your visibility and maximize your revenue by partnering with affiliates.

The Power of Casino Affiliate Programs

Casino affiliate programs are an effective way to generate traffic to your online casino. By partnering with affiliates, you can leverage their traffic and promote your brand to a wider audience. An affiliate program typically pays a commission to the affiliate for every player who signs up and plays at your online casino. It’s a win-win situation for both parties!

Affiliate ProgramCommissionDescription
888 AffiliatesUp to 40%One of the most established affiliate programs in the industry with a wide range of marketing tools.
Betsson Group AffiliatesUp to 50%Offers a range of casino brands and high-quality marketing materials for affiliates.
Revenue GiantsUp to 50%Offers a wide range of casino brands with competitive commission rates and excellent support for affiliates.

As you can see from the table, there are plenty of affiliate programs available with attractive commission rates. Research them to see which ones would work best for your online casino.

Planning your online casino business and marketing strategy can set yourself up for success. Don’t forget to leverage the power of casino affiliate programs to maximize your revenue.

Building Your Casino Website

A crucial step in this process is to build a stunning website that attracts and engages potential players. Here are some tips on casino website development, online casino software, and casino website design to create the perfect platform for your virtual gaming empire.

Choosing the Right Online Casino Software

You must select the right online casino software to design a powerful online casino platform. While plenty of options are available, not all might be suitable for your unique business needs. Here are some factors to consider when choosing the right online casino software:

  • Security measures to ensure confidentiality and prevent cyber-attacks
  • Customizable options to add your unique style and features
  • Reliable payment options to ensure smooth financial transactions
  • User-friendly interface with easy-to-use features for enhanced player experience

Casino Website Design

Your casino website design is critical in attracting players and ensuring a memorable gaming experience. It should be visually appealing, easy to navigate, and showcase all the features and games available on your website. Consider the following elements to create an effective design:

  • Use high-quality graphics and images to create an immersive experience
  • Ensure clear and concise website navigation to help players find what they need
  • Make sure your website is mobile-responsive to cater to players using their smartphones or tablets
  • Integrate interactive features like live chat to enhance player engagement
Design ElementsImportance
Responsive layoutHigh
High-quality graphicsHigh
Easy navigationHigh
Interactive elementsMedium
Unique designMedium

Remember, your casino website is your virtual storefront, so make sure it’s memorable and stands out from the competition.

Finding the Right Casino Software Provider

Okay, you’ve got your online casino business plan in place, and you’re ready to start building your platform. As we mentioned earlier, one of the most important steps in this process is selecting the right casino software provider.

Think of your software provider as the backbone of your online casino. They will provide you with a gaming platform that supports all of your games, payment processing, and site functionality. Choosing the right provider can make or break your business, so it’s important to do your research and find the best fit for you.

When evaluating potential software providers, consider the following:

  1. Experience – Look for providers that have a proven track record of success in the industry. The more experience they have, the better equipped they will be to handle any challenges that may arise.
  2. Flexibility – Your provider should offer a flexible platform that allows you to customize your site to your specific needs. This will help your casino stand out from the competition.
  3. Security – The security of your players’ information is of utmost importance. Make sure your provider is certified and follows industry-standard security protocols.
  4. Game selection – Your provider should offer a diverse selection of high-quality games from reputable developers.

Once you’ve selected your provider, the online casino development process can truly begin. Your provider will work with you to build out your site, integrate their software, and ensure everything runs smoothly.

This process can take several months, so be patient!

Remember, your casino gaming platform is the foundation of your online business. Take the time to find the right software provider, and you’ll set yourself up for success.

Obtaining the Necessary Licenses

Congratulations, you’re almost ready to open your online casino! But before you start raking in the dough, you must first jump through a few legal hoops. Obtaining the licenses for your online casino is an absolute must if you want to operate legally and avoid getting shut down before you even start.

The licensing process can be complex and time-consuming, but it’s essential for maintaining a trustworthy and secure gambling platform. The cost of a casino license can vary depending on the jurisdiction you choose to operate in, so it’s important to do your research and budget accordingly.

CountryCost of License
Malta$20,000 – $300,000
United Kingdom$29,000 – $239,000
Curacao$18,000 – $23,000

As you can see, the cost of a casino license can range from a few thousand dollars to nearly a third of a million! However, it’s crucial not to cut corners regarding licensing. Operating without a license can result in hefty fines, legal trouble, and damage to your reputation.

What You Need To Remember?

  • Obtaining the necessary licenses is crucial for operating a legal online casino.
  • The cost of a casino license can vary depending on the jurisdiction.
  • Do your research and budget accordingly to avoid legal trouble and damage to your reputation.

Don’t let the licensing process intimidate you! With a bit of patience and persistence, you’ll be well on your way to opening a successful online casino. Good luck!

Developing an Effective Marketing Strategy

So, you’ve got your online casino up and running. Now what?

How do you get players to flock to your website and start betting?

That’s where an effective marketing strategy comes in.

Online casino marketing is all about getting your brand out there and attracting new players. But with so many other online gambling platforms vying for attention, you need to be savvy to stand out.

First, you need to define your target audience. Who are the players you want to attract? Are they high rollers, casual gamblers, or somewhere in between? Once you’ve identified your audience, you can tailor your marketing efforts accordingly.

When it comes to online casino marketing strategy, there are several tactics you can employ:

  • Affiliate marketing – a form of digital advertising where individuals or companies promote online casinos and earn a commission for each new customer they refer. Affiliates can use various strategies to drive traffic to the casinos, such as creating content on their websites or social media channels, running paid advertising campaigns, or leveraging their network of contacts.
  • Search engine optimization (SEO) – By optimizing your website for keywords related to online gambling, you can improve your search engine rankings and attract more organic traffic.
  • Content marketing – Creating quality content such as blog posts, videos, and infographics can help establish your brand as an authority in the industry and attract new players.
  • Social media marketing – Engaging with your audience on social media platforms like Facebook, Twitter, and Instagram can help build brand awareness and drive traffic to your website.
  • Paid advertising – Using platforms like Google Ads or Facebook Ads can enable you to target specific audiences and drive more traffic to your website.

Of course, these are just a few examples of marketing tactics you can use. The key is experimenting and finding what works best for your unique brand and target audience.

Trust and security are paramount when it comes to online gambling. That’s why it’s important to be transparent about your security measures and any regulations you adhere to. Displaying trust badges and certifications can also help put players at ease.

Online Gambling Industry Trends

Staying up-to-date with the latest online gambling industry trends can also help you develop an effective marketing strategy. Here are a few trends to keep an eye on:

Mobile GamingMore and more players are using their smartphones and tablets to gamble online. Ensuring your website is optimized for mobile devices is crucial.
Live Dealer GamesLive dealer games, where players can interact with real dealers via video streaming, are becoming increasingly popular.
Virtual RealityVirtual reality technology is starting to be integrated into online casinos, providing players with a more immersive experience.

Keeping up with these trends and incorporating them into your marketing strategy, allows you to stay ahead of the curve and attract more players to your online casino.

Developing an effective online casino marketing strategy takes time, effort, and experimentation. But by understanding your audience, staying up-to-date with industry trends, and using a combination of tactics, you can build a successful and profitable online gambling platform.

Maximizing Revenue through Casino Affiliate Programs

So, now it’s time to bring in the players. But with so many other casinos out there, how can you stand out from the crowd?

One effective way to boost your revenue and attract more players is through casino affiliate program. By partnering with affiliates, you can tap into their network of potential players and drive traffic to your website.

First, you need to find the right affiliates. Look for those with a strong online presence, who already promote other online gambling platforms, and who have relevant traffic sources for your business. You can also consider using affiliate marketplaces to find the right partners.

Once you’ve found your affiliates, it’s time to incentivize them to promote your brand. Offer competitive commissions and bonuses to encourage them to push your online casino to their audience. You may also want to provide them with exclusive promotions to offer to their players, to give them an extra incentive to play at your casino.

In addition to finding the right affiliates and incentivizing them to promote your brand, tracking their performance is important. Use an iGaming affiliate tracking software such as Scaleo to monitor their referrals, clicks, and conversions. This will help you to optimize your affiliate program and maximize your revenue.

Example of Competitive Commissions

Affiliate TierCommission
Tier 1: 0-10 new players per month20% revenue share
Tier 2: 11-20 new players per month25% revenue share
Tier 3: 21+ new players per month30% revenue share

Overall, casino affiliate programs can be a valuable tool to help you build your brand, attract more players, and maximize your revenue. Just be sure to choose your affiliates wisely, incentivize them effectively, and track their performance to ensure a successful partnership.

Calculating the Cost and ROI

Alright, let’s get down to business and talk about the nitty-gritty of finances. We know you’re curious about the overall cost of starting an online casino, and we’ve got the answers. Brace yourself for some numbers!

First, we need to factor in the cost of obtaining a casino license. Depending on where you’re based, the cost can range from a few thousand dollars to a few hundred thousand dollars. Make sure you do your research and factor in the cost for your specific location.

Next up, we have the cost of software development. Your online casino needs a reliable and user-friendly platform, and that doesn’t come cheap. Expect to spend anywhere from $20,000 to $100,000 on software development.

But we’re not done yet! You also need to budget for marketing expenses, which can add up quickly. From SEO strategies to advertising campaigns, you’ll need to allocate a significant amount of funds to get your name out there.

So, how much will all of this set you back?

The total cost of starting an online casino can easily reach six figures.

Depending on your needs and budget, you could be looking at anywhere from $100,000 to $1 million or more. Ouch! But don’t despair; it’s not all bad news.

Now let’s talk about the potential return on investment (ROI).

With the right strategy and a bit of luck, you could see a significant investment return. According to industry experts, the average profit margin for online casinos is around 30-40%. Not too shabby!

Of course, this is just an estimate, and your actual ROI will depend on a variety of factors, including your marketing strategy, target audience, and the overall success of the online gambling industry.


So, there you have it, the (roughly estimated) answer to the question, “How much would it cost to build a casino?”. And the answer is – a lot. Starting an online casino is no small feat, but if you’re willing to invest the time, money, and effort, it could pay off in the end. Just remember to factor in the cost of a casino license, software development, and marketing expenses, and keep your eyes on the prize – a profitable online gambling platform.

To start an online casino business, first determine your business model and position your brand. Consider investing in casino affiliate programs to increase visibility and revenue. Choose software that offers security measures, customizable options, reliable payment options, and a user-friendly interface. Build a visually appealing casino website that is easy to navigate and showcases all available features. Consider elements like responsive layout, high-quality graphics, clear navigation, mobile responsiveness, and interactive features.

Remember, your casino website is your virtual storefront, so make it memorable and stand out.

Choosing the right casino software provider is key. Consider factors like experience, flexibility, security, and game variety. The development process may be time-consuming, so patience is necessary. Acquire the appropriate licenses to ensure legal operation. Research the cost of a license in your area and budget accordingly. Create a strong marketing plan to attract players. Identify your target audience and utilize strategies such as SEO, content marketing, social media marketing, and paid advertising. Transparency regarding security measures and regulations is crucial in online gambling. Display trust badges and certifications to instill player confidence.

Industry trends in online gambling include mobile gaming, live dealer games, and virtual reality. Incorporate these trends into your marketing strategy to stay ahead. Partner with affiliates who have a strong online presence and relevant traffic sources to maximize revenue through casino affiliate programs. Offer competitive commissions and bonuses to incentivize affiliates to promote your brand. Track their performance using a robust affiliate tracking software such as Scaleo. Starting an online casino can range in cost depending on location and budget. However, with the right strategy and a bit of luck, the average profit margin for online casinos is around 30-40%.

partner marketing software for igaming industry

With the right strategy and investment, starting an online casino can be profitable and will pay out in no time!

How much does it cost to open an online casino?

Total Initial Cost is roughly between $200,000 and $1,200,000. This excludes ongoing costs for servers, software, licenses, games, igaming affiliate software, and more.

How to become an online casino agent?

To become an online casino agent, start by understanding gambling laws in Prague and partner with a reputable casino. Use your blogging and SEO skills to attract and retain players. Always emphasize responsible gambling and stay updated with iGaming industry trends.

How much is it to own a casino?

Well, millions. Just getting started will cost you a high six-figure sum, and the running fees are adding up to low six-figure sums (employees included).

How much does it cost to build a casino?

Land-based: Small: Up to $5 million
Medium: Up to $20 million
Mega-resort: Billions, with the most expensive exceeding $4 billion!
Online: Startup: Roughly $200,000 to $1,200,000 (excluding ongoing costs)

How much does it cost to get a gambling license?

From $20k to $150k. In a place like Curacao, you might get away with initial costs around $20,000 to $30,000, while in Malta, the setup might start at $100,000 to $150,000, not including annual fees and taxes. Always a good idea to do a deep dive into the specific requirements of your chosen jurisdiction!

Last Updated on July 16, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.