iGaming marketing strategies are expected to take a lot of creative and innovative shapes and forms in 2025. While iGaming partners are the core of any gambling-based business, the iGaming industry has snowballed over the years, with no signs of slowing down. And, as the competition intensifies, iGaming companies need to adopt effective affiliate & partner marketing strategies to stand out from the crowd and reach their target audience. Partner marketing has proven to be…
Let’s face it: “gamification” seems to pop up everywhere these days, from workout apps to customer loyalty schemes. And honestly? It’s not just empty hype. Adding game-like elements can turn a routine, even dry, program into a dynamic space brimming with friendly competition, recognition, and excitement. But how exactly does a leaderboard or a badge system jazz up affiliate performance? Are affiliates really more motivated by virtual achievements than cold, hard cash? Well, some are.…
Keeping affiliates is key to a successful online casino program. It’s not just about getting new ones. Keeping them engaged and productive is crucial. Casino affiliate managers focus on quality, consistency, and keeping top affiliates. They don’t want them to leave for a new offer. The iGaming world is very competitive. Affiliates face many tempting offers and programs. But, staying with you can be better. Retention is as important as recruitment. Let’s look into why…
Bonuses are the key to success. They’re the secret weapon that can turn casual visitors into loyal players and occasional bettors into high rollers. But here’s the catch: not all bonuses hit the jackpot. While a cleverly crafted offer can entice players faster than a royal flush, a poorly executed one can leave them folding before they even ante up. So, how do you stack the deck in your favor? What’s the winning strategy to…
Are you ready to transform your sports betting marketing strategy? The industry is poised for exponential growth, from $9 billion in 2020 to a staggering $37 billion projected by 2025. This growth brings both opportunities and challenges for operators in the online sports betting sector. To stay ahead, you must adapt to the evolving landscape. Key to this is leveraging expert content and exploring over-the-top media channels. Did you know that 35% of bettors rely…
Are you a betting company owner looking to make the most of the 2024 Paris Olympics excitement? This event is a chance to grow your business through affiliate marketing. But how do you tap into this opportunity fully? The growing popularity of online sports betting and the high interest in the Olympics make affiliate programs a great choice. They help you drive traffic, generate leads, and increase your revenue. Plus, Scaleo affiliate software makes managing…
Did you know that affiliate marketing accounts for 50% of all digital media revenue? In iGaming, this is even more true, because many advertising channels are inaccessible to the gambling industry. Now, imagine having a network of experienced affiliates who know how to reach and attract players with great marketing strategies. Sounds like a dream? No, it’s the reality of affiliate marketing, and we will show you how you can tap into this infinite marketing…
Running a sports betting business in today’s market is not just a business — it’s a battlefield. With so many players in the arena, the top operators aren’t just throwing money at advertising and crossing their fingers. They’re using targeted strategies to outsmart, outperform and outbid everyone else. Wondering how they do it? Wondering if there’s a smarter way to grow without a bottomless advertising budget? Let’s talk about the ultimate marketing handbook for betting…
Want to maximize iGaming affiliate marketing? Do you wish that your affiliates were more motivated and brought in a bigger audience share? Well, casino incentive schemes are exactly what you need. Here are 3 mind-blowing statistics that show how much of an impact these programs can have: Incentivized affiliates bring in 45% more customers than those without incentives. Affiliates excited by bonus programs are 63% more involved with the casino brand. Well-planned casino incentives can…
So, casino affiliates promote your brand and drive traffic to your site. That’s great! But how do you keep them loyal and engaged in the long run? Building loyalty among your casino affiliates takes time and effort, but it’s worth it. The competition is fierce, and with affiliates becoming more sophisticated, it’s essential to provide them with the best tools and experience. But how do you ensure your affiliates stick with you and don’t jump…
