How to keep casino affiliates active? As casino affiliate program software providers, we know that keeping affiliates active in your program is crucial to the success of your programs.

If affiliates aren’t actively promoting your brands and offers, your traffic and revenue take a hit. The good news is you can implement several key strategies to keep your affiliates happy, motivated, and promoting on your behalf.

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Provide Your Affiliates With Regular Communication and Support

As casino affiliates software, we know how important keeping your partners active ant affiliates to keep promoting your casino, we must show them love! 

Here are a few of our top strategies:

  1. First, provide regular communication and support. Frequently check in with your affiliates through phone calls, emails, and in-person meetings. Make sure they have everything they need to succeed, like fresh creative, stats reports, and promotional materials.
  2. Secondly, offer competitive commission rates and bonuses. Nothing motivates affiliates more than earning good money. Evaluate other casinos’ commission structures and ensure yours are the most appealing. Run contests, giveaways, and other promotions for your affiliates.
  3. Finally, build personal relationships. The foundation of loyalty is trust, which comes from real connections between people. Get to know each of our affiliates individually – their interests, realize your casino content goals, challenges, and more. Show them that we genuinely care about their success and that they’re not just another number.

These strategies have allowed us to build a network of dedicated, long-term affiliates deeply invested in promoting our casino. 

Communication, compensation, and relationships are crucial to gaining and keeping affiliate loyalty in this competitive industry. With the right approach, affiliates will stick with you for life.

Offer Attractive Commission Rates and Bonuses

One of the best ways to do this is by offering attractive commission rates and bonuses.

Ensure your base commission rates are competitive, so affiliates know they’ll be well compensated for sending us quality traffic and players. On top of that, they frequently run special promotions where affiliates can earn even higher commissions, often 50-100% or more of the base rate.

To show we appreciate our top partners, we provide tiered bonus programs where affiliates earn higher commission percentages and bigger bonuses the more revenue they drive. Reaching a new tier is exciting and motivates affiliates to promote our brands.

We also suggest you offer bonuses for things like sending a certain number of new depositing players in a month or achieving a target in gross gaming revenue. Affiliates love being rewarded for their achievements, and these kinds of performance-based bonuses make them want to work even harder to continue earning more.

In addition to high payouts, provide affiliates with detailed reports and statistics so they know exactly how much they’ve earned and what they need to do to reach the next commission level or bonus. Complete transparency is key to building trust and keeping affiliates engaged for the long haul.

By offering generous commission rates, running regular promotions, providing tiered bonus programs, and giving affiliates insights into their earnings, we can keep our partners happy, active, loyal, and motivated to continue promoting our casino brands. After all, when our affiliates succeed, we all succeed.

Share Relevant Content and Assets to Keep Affiliates Engaged

To keep your casino affiliates actively promoting your brand, you must provide them regular content and resources to share with their audiences. Of course, the first step is to realize your casino content goals and then you can proceed to planning and executing your strategy.

Share updates, news, and promotions

We regularly send our affiliates updates on new games, features, promotions, and news to share with their readers and subscribers.

Giving them a constant stream of fresh content to post on their websites and social media pages keeps them engaged with our brand and gives them more reasons to promote us.

Provide banners, text links, and other creative assets.

In addition to content, we supply our affiliates with banners, text links, social media posts, and other promotional assets to display on their platforms. These visuals and links make it easy for them to actively promote our casino and encourage their followers to sign up and play. The more we provide, the more inclined they are to feature our brand.

Offer exclusive bonuses and promotions.

One of the best ways to keep affiliates promoting your casino is by offering special bonuses, prizes, and promotions just for their readers. This is especially true for any fresh casino affiliate program, that needs to keep the attention of their new partners. For example, we frequently run contests, giveaways, and deposit match bonuses exclusively for players who sign up through certain affiliates.

This gives the affiliates an incentive to push these offers to their audiences. Their followers can access deals they can’t get anywhere else, the affiliates get the credit, and our casino gets new sign-ups.

It’s a win-win-win.

Share insights and optimize

We are transparent with our affiliates about how their promotions are performing. We share data on click-through rates, new sign-ups, deposits, and other metrics so they know what’s working and not working. 

We also provide tips for optimizing their promotional efforts for better results. When affiliates see the impact of their promotions, they become even more motivated to keep promoting our brand.

We can keep our casino affiliates actively engaged by providing valuable and relevant content, promotional assets, exclusive offers, and performance insights. Their ongoing promotions, in turn, help drive more traffic and new players to our casino. It’s a symbiotic relationship that benefits everyone involved.

Host Exclusive Events and Meetups for Top Affiliates

As casino affiliates, we know how important it is to feel valued and engaged. Hosting exclusive events is one of the best ways to strengthen your relationship with top-performing affiliates and keep them active and loyal to your program.

Throw a Launch Party

Invite your top affiliates to an exclusive launch event when you release a new game or site update. Treat them to dinner, give them a sneak peek at the new product, and offer special bonuses or promotions they can share with their players.

Affiliates will appreciate being the first to know and gain access, and they’ll promote your launch even harder.

Hold a Conference

For your highest-volume affiliates, consider hosting an annual affiliate conference. Bring your affiliates together for a multi-day event where they can network, attend presentations on industry trends, and learn new marketing strategies. 

Make sure to include plenty of social events, gifts, and entertainment. Affiliates will form connections with each other and strengthen their bond with your brand.

Meet for Drinks

Invite affiliates for casual meetups for drinks at a local bar or club. Keep the mood fun and social rather than overly promotional. Affiliates will appreciate the opportunity to connect face-to-face, share war stories, and build authentic relationships. 

These casual get-togethers lead to increased trust and loyalty.

Offer VIP Perks

Provide your top affiliates with special VIP perks and rewards to keep them engaged, such as:

  • Exclusive promotions and higher payouts
  • Dedicated affiliate managers
  • Faster payments
  • Complimentary tickets to industry conferences
  • Luxury gifts, travel, and experiences

VIP treatment makes your affiliates feel valued and incentivizes them to keep promoting your brand. Affiliates who feel like true partners will stay loyal for the long run.

Keeping your casino affiliates engaged requires effort and investment. But by hosting events, offering VIP perks, and strengthening personal connections, you’ll build relationships that lead to higher promotion and long-term loyalty. Happy affiliates equal a thriving affiliate program!


We hope these key strategies help you build an active, loyal and engaged affiliate network. Ultimately, it’s all about providing value, communicating openly, and fostering strong relationships. If you try to get to know your affiliates, understand their needs, and overdeliver with useful resources and rewards, you’ll have an army of brand ambassadors that will stick with you for the long haul. 

Keep your affiliates happy and watch your player acquisition and revenue numbers soar. The time you invest in nurturing your affiliate relationships will pay off tenfold.

What are you waiting for? Start building those affiliate marketing bonds today!

partner marketing software for igaming industry

Last Updated on April 10, 2024


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.