The world of sports betting has been thriving year-on-year since the US Supreme Court decided in 2018 to change the way it worked. From bettors rushing to the online sites to place their bets to regulars heading to the sportsbooks to win a slice in this very busy market — one thing that reigns supreme over all of the betting brands is their digital marketing strategy. With the online betting business set to reach $61.7…
Did you know that the online gambling market is projected to reach a staggering $153.6 billion by 2030? With such massive potential, casinos are locked in a fierce battle for customers’ attention. If you’re in the casino game, having a killer advertising strategy is like holding the key to the jackpot. But here’s the thing – how do you make sure your ads stand out in a sea of flashy promotions and enticing offers? It…
The future of iGaming affiliate marketing in 2024 is very exciting and has a lot of potential. That’s why it’s really important to know what makes this segment of the igaming industry tick. iGaming has become one of the most popular ways to gamble in an extremely short period of time thanks to new technology and evolving consumer preferences. And that’s not all, iGaming affiliate marketing is just as important when it comes to online…
Tailoring your affiliate strategies to individual player types is crucially important. Here is why: have you ever considered why some players just browse while others play big? Or why certain promotions entice a select few, but not others? It’s all about player behavior – a complex puzzle that, when solved, can transform your affiliate strategies from good to exceptional. In this blog post, we’re not just skimming the surface. We will explore the intricate tapestry of player…
iGaming player acquisition will evolve in 2024. For you, as an iGaming website operator, acquiring new players is essential to your success and growth. You need a steady flow of new customers engaging with your games and promotions to drive revenue and build your business. However, player acquisition is challenging and expensive in today’s competitive landscape. You must cut through the noise to attract players and convert them into loyal, long-term customers. This article will…
Mobile affiliate marketing is quickly becoming a crucial component of the iGaming industry. With more people accessing the internet through mobile devices than ever before, mobile advertising for igaming affiliates is an opportunity you simply cannot afford to miss. In this blog post, we’ll explore the rise of mobile affiliate marketing in the iGaming industry and show you how to optimize your cross-platform marketing strategy to maximize your results. The Rise of Mobile Affiliate Marketing…
You’ve got your online casino up and running; now it’s time to ramp up the marketing to attract players and boost your revenue. One of the most effective ways to do that is through affiliate marketing. Sure, you’ve heard about it, but how exactly does it work, and how can it help your business? Affiliate marketing is when you partner with people who promote your casino on their website or social media in exchange for…
If you’ve ever found yourself scrolling through Instagram, Twitter, or TikTok and thinking, “Hey, that looks like a great way to earn money,” you should – you are right! Affiliate marketing has become increasingly popular because it’s simple yet effective and can be seamlessly integrated into social media. But to maximize your success as an affiliate marketer, you must take it one step further. You have to discover the industry’s hidden gems, and there’s no…
New bingo websites are popping up every day, and while not all of them will eventually bear the title of the “Best Bingo sites 2024”, you can clearly see how gambling has now made its big entrance into the digital marketing world. It has long been a popular pastime, ranging from football pools and horseracing to casino games and bingo. But, in 2024, gambling websites (and their profits) are running on steroids thanks to new…
Affiliate marketing is one of the most powerful digital channels for companies looking to reach their target audiences and drive growth. As technology evolves, businesses need to stay ahead of the game and prepare for the future. So, what changes can we expect in the world of affiliate marketing over the next three years? Affiliate marketing will shift dynamically over the next few years as more businesses embrace it as a key part of their…
