If you’ve ever found yourself scrolling through Instagram, Twitter, or TikTok and thinking, “Hey, that looks like a great way to earn money,” you should know it is. Affiliate marketing has become increasingly popular because it’s simple yet effective.

But to maximize your success as an affiliate marketer, you must take it one step further. You have to discover the industry’s hidden gems, and there’s no better example of this than Tinder.

Sure, Tinder might be a dating site, but did you know it’s also an incredible opportunity for advertisers?

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In this article, we’ll look at how to advertise on Tinder – from setting up an ad campaign to understanding its unique audience – so you can make the most of your Tinder affiliate marketing efforts.

Tinder Ads: How Do They Work?

Tinder Ads are a new way to advertise your company on the Tinder platform. Tinder Ads enable you to display a short advertisement message at the top of users’ swiping decks.

Users can swipe left to learn more about your product or service or right to discard it when they see your ad. You are only charged when someone swipes right on your advertisement.

Why You Should Advertise on Tinder

Tinder has evolved from a dating app to a powerful marketing platform, and for good reason. 

Online dating has exploded in the last decade, with Tinder leading the charge as one of the most popular dating apps in the world. As such, it’s become a fertile ground for marketers, businesses, and affiliate marketers looking to tap into its broad and diverse user base. 

From understanding the Tinder audience to crafting the perfect ad, we’ll give you insider tips and strategies that could make a huge difference to your affiliate marketing efforts. So, prepare to ignite a spark that could turn into a roaring fire of engagement and conversions. Swipe right, and let’s get started!

As of 2020, it boasted a user base of over 57 million people worldwide, with the average user spending up to 90 minutes in the app daily. With so much potential visibility for your ads, it’s no surprise that Tinder has become an attractive advertising channel for many affiliate marketers.

What other benefits can you get from advertising on Tinder? 

You can target specific demographics such as gender, age, and location that other social media channels might struggle with. You also have access to powerful analytics that will provide insights into your campaign performance and allow you to fine-tune your targeting criteria. 

This helps you get the most out of your budget while reaching the right audience—and since you can pay per impression or per swipe, there is no set cost associated with running an advertising campaign on Tinder.

Creating a Tinder Ad

Creating a Tinder Ad is simple and only takes a few minutes; the video above shows you setting up your ad using Google Ads. To get started with Tinder advertising, you can also use Facebook Ads. You must choose your target demographic and your ad budget. After that, you may start working on your ad!

Tinder has two sorts of advertisements: picture ads and video ads. Image ads are static images you can upload from your computer or select from pre-selected stock photos.

Video ads are short videos (up to 30 seconds) that you may upload from your computer or select from a collection of pre-selected stock videos.

How Affiliate Marketing Works on Tinder

Tinder is a great way to promote your affiliate offer as a part of your marketing strategy. Affiliate marketing on Tinder allows you to earn commissions on sales from your referrals. 

This is done by creating an ad campaign in the app, setting up links to your product or offer, and using targeted ads to reach the right audience.

Here’s how it works: First, create an attractive offer for users in the app, such as a discount code or special promotion. Then, craft some eye-catching ad copy that will make people curious to learn more. Finally, set up a unique link for each lead you generate and track any conversions through an analytics dashboard

This way, you’ll know what ads work best and where to adjust your efforts for better results.

Choosing the Right Affiliate Offer for Tinder

Now that you know the basics of creating an effective affiliate campaign on Tinder, it’s time to figure out which offer can be promoted on the platform. That’s why choosing the right affiliate offer for your campaign is important.

When selecting offers for your affiliate program, keep in mind the following considerations:

  • What type of offer are you promoting? The offers available on Tinder should be tailored towards a mobile audience. For example, app downloads or mobile games would be an ideal choice.
  • What is your target audience? You need to consider your target audience and find an offer that best caters to their needs. For example, an offer promoting a dating or relationship app would be more successful with a younger demographic.
  • Is there enough budget allocated for the campaign? Before launching a campaign, make sure you have enough budget allocated for it and that you have enough resources to track its performance. This will ensure its success and maximize its ROI.

Optimizing Your Tinder Profile for Affiliate Marketing

Part of succeeding with an affiliate marketing campaign on Tinder is ensuring your profile looks attractive and optimizing itself for the best possible connections.

Eye-catching profile

When someone swipes on your profile, you want them to swipe right. A great way to ensure this happens is to ensure your profile looks inviting and appealing. 

Having a good quality photo is essential—if you don’t have a great one, consider hiring a photographer or using awesome image editing software. 

Also, focus on writing a catchy bio that tells people who you are and what you offer in simple terms.

Strategic keywords

Including strategic keywords in your profile helps to optimize it so that people who search for those keywords find yours. 

For example, if you advertise health and wellness-related affiliate programs, use words like “fitness” or “healthy lifestyle,” as these are more likely to get your profile found by the right people. 

This doesn’t mean you need to cram your bio with as many relevant keywords as possible – it should still be authentic and natural-sounding!

It’s time to get the traffic rolling in and clicks on your affiliate link. After all, that’s what you need to make an income from the affiliate program that you’re promoting.

Optimize Your Profile

Your profile should give people enough information to be interested in what you have to offer. 

Ensure it includes a short, attention-grabbing bio; a good profile picture; and enough personality to let them know who they’re dealing with.

Leverage Influencers

Choose influencers who have a large following on Tinder. If they like your product, encourage them to post about it on their feed and include your link in their bio. 

This will help you get more clicks and interest in your offer.

Use Swipe Copy

Swipe copy appears when a user swipes right on an advertiser’s profile – it should be tailored specifically for each user depending on their demographic information. 

Make sure your swipe copy identifies with the audience and speaks directly to them, as this will increase engagement and click-through rates.

Keep Track of Performance Metrics

Knowing your performance metrics is key to optimizing your ads for maximum success. 

A good tool like Scaleo can help you keep track of things like impressions, engagements, conversions, click-through rates, cost per click, etc., so you can make data-driven decisions about adjusting your ads for the best results.

Measuring and Optimizing Your Tinder Affiliate Campaign

You’ve created your great Tinder affiliate campaign and want to monitor the performance of your efforts. 

After all, if you don’t measure your success, how do you know if it’s working?

It’s essential to keep an eye on key performance indicators (KPIs) like impressions, clicks, conversions, cost-per-click (CPC), and cost-per-acquisition (CPA). 

With Scaleo’s advanced tracking capabilities, you can efficiently track and analyze your Tinder affiliate campaigns. That way, you can target your efforts to get the most from your marketing budget.

Additionally, campaign performance measurement and optimization can be done using a/b testing. 

By testing different creative elements of your campaign – such as text copy, visuals, or CTA – you can decide which tactics work better for achieving positive results. To help narrow down what works best for you, run multiple variations against each other to get more detailed insights into your results.

By leveraging the power of data and analytics from Scaleo and A/B testing your Tinder affiliate campaigns, advertisers can easily optimize their campaigns for maximum success.

Why Choose Scaleo?

When choosing an affiliate conversion tracking provider, Scaleo is a great choice. 

Here’s why:

Comprehensive Suite of Tools and Features

Scaleo provides a comprehensive suite of tools and features designed to streamline and optimize various aspects of affiliate marketing. From fraud detection to customization, integration, and management tools, Scaleo has it.

Advanced AI Algorithms

Scaleo’s Tracking and Analytics feature uses AI algorithms to track and analyze data such as clicks, conversions, sales, and more. This data can be invaluable for improving your marketing strategy and maximizing ROI.

Robust Fraud Detection System

Scaleo’s fraud detection system helps protect your affiliate program from fraudulent activities. It can identify and block suspicious actions in real time, ensuring the integrity of your program.

With its comprehensive suite of tools and features, advanced AI algorithms, and robust fraud detection system, Scaleo is the ideal choice for an affiliate conversion tracking provider.


Overall, advertising on Tinder is a great way to reach a large and highly targeted audience who are likelier to read and respond to your advertisements. With the right approach, you can ensure that your message is seen and heard by the right people, and you can be successful in your affiliate campaign.

By taking the time to understand how to best use the technology of Tinder and by leveraging the data-driven insights that Scaleo provides, you can increase the effectiveness of your Total Dating Ads campaigns and get closer to achieving your business goals. With the right tips and tricks, you can soon be on your way to a successful affiliate campaign.

Last Updated on September 5, 2023


Elizabeth is a Senior Content Manager at Scaleo. Currently enjoying the life in Prague and sharing professional affiliate marketing tips. She's been in the online marketing business since 2006 and gladly shares all her insights and ideas on this blog.