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Performance Analysis

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Analyzing online casino’s KPIs is one of the most crucial growth aspects. With so much competition in the iGaming industry, you must be on top of your key performance indicators to stay ahead of the curve. But how? While there are many important data points and KPIs you need to track, there are a few that we consider essential to monitor regularly. These include new player signups, active players, deposit amounts, bet sizes, games played, and…

CPA affiliate tracking software – what is it, and what to look for when choosing the right one? Many CPA tracking software lets you monitor your CPA-based offers. Each CPA marketing software has unique features that will suit different business models. If you’re using SEO, Facebook advertising, and Google ads, you’ll need a monitoring platform compatible with Google Analytics and Facebook Pixel. This is because personalized targeting and re-targeting are essential to your Google and Facebook…

The iGaming stats for 2024 speak for themselves—the data clearly shows a stiff rise in revenue across all aspects of iGaming affiliate marketing. Are you ready to make a bank with your affiliate ads? iGaming is booming, and there’s never been a better time to get involved in this wildly lucrative industry. But how can you expect to make your ads shine in the crowd? With hard data, of course! By learning from the latest…

If you’ve ever found yourself scrolling through Instagram, Twitter, or TikTok and thinking, “Hey, that looks like a great way to earn money,” you should – you are right! Affiliate marketing has become increasingly popular because it’s simple yet effective and can be seamlessly integrated into social media. But to maximize your success as an affiliate marketer, you must take it one step further. You have to discover the industry’s hidden gems, and there’s no…

You’ve just launched an affiliate program, and now it’s time to measure the success of your efforts. It’s essential to have an effective system to track conversions—that is, identify when visitors you send via your affiliate program complete a desired action—to maximize your return on investment. Fortunately, there are a number of strategies you can use to track conversions accurately and efficiently. Let’s take a look at five effective methods that may be suitable for…