Are you curious to find out which campaign is bringing you paying customers most effectively? Conversion monitoring may seem like one of the most
Are you planning to launch a B2B affiliate program in 2023? B2B affiliate marketing is growing, and as we have seen in recent years, affiliate marketing is no longer limited to B2C eCommerce companies. If you set up an affiliate program correctly, your B2B company will have a reliable way to generate leads and sales. Finally, affiliates are usually considered reliable content generators in your niche (like influential industry bloggers and social media personalities). Potential…
Cross-device attribution is the process of connecting a customer’s interactions across multiple devices to properly allocate conversion credit to the touchpoints that influenced their purchase decision. Tracking customer journeys across devices is crucial to understanding how your marketing efforts truly impact sales and revenue. By implementing cross-device attribution, you gain visibility into the customer’s path to conversion and can optimize your marketing spend and strategies to drive the greatest return on investment. With consumers using…
As an affiliate program manager, one of your key responsibilities is handling payments to your affiliates. A crucial part of that process is generating accurate billing for the commissions and bonuses your affiliates have earned. If done manually, billing can be an extremely time-consuming task that often results in errors and delays. However, leveraging automation allows you to streamline your invoicing process and ensure your affiliates are paid promptly and correctly. In this article, you…
Now that you have added an affiliate program to your website (for example, using affiliate marketing software like Scaleo), you probably wonder where to promote your partner program and where to find affiliates. In this article, we’ll share a few places where you can promote your affiliate program, expand your brand awareness, and present your company to a larger number of potential customers. Starting an affiliate network – don’t miss the entire full guide: Part 1:…
As a marketer, you understand the importance of tracking and measuring the effectiveness of your campaigns. But with so many different channels and touchpoints involved in a single campaign, it can be challenging to determine which ones are driving the most conversions. This is where campaign attribution models come into play. In this comprehensive guide, we’ll take a deep dive into what campaign attribution is, why it’s important, and how to implement the right attribution…
The affiliate funnel has dramatically changed the marketing industry. It has forever changed our approach to promoting online services: we no longer rely on SEO to generate quality organic leads and sales. Even under the best circumstances, Google is not always trustworthy, as algorithm updates change the needle and pressure grows to maintain top positions. Building a second revenue stream has become almost mandatory. Why rely only on Google traffic when there are multiple ways…
Affiliate Tracking is an essential element of any affiliate network. Since affiliate marketing is a performance-based concept, its effectiveness depends largely on marketers’ ability to evaluate their affiliate campaigns’ performance. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in generating leads, they must be reimbursed in a timely and efficient manner. So, how do we make sure all the transactions are tracked precisely? There are a…
A SaaS partner program is a program that is designed to help businesses that offer “software as a service” products to affiliate partner with other companies and individuals who can help them promote and sell their products. SaaS partner programs typically provide partners with various resources and tools, including training materials, marketing collateral, and other resources that can help them promote and sell the business’s SaaS products. SaaS partner programs can be beneficial for both…
Affiliate landing pages are a big controversy because a lot of people don’t know what to put on them. Should it be a screaming call to action? A shameless promotion, or just a toned-down blog post that neatly and seamlessly recommends a product? Most people wonder… “What should I put on my affiliate landing page to instantly get the attention of the people who visit my website?” “How do I make sure they want to…