Having an affiliate program is a fantastic marketing strategy to get your casino or sportsbook business maximum exposure online. Affiliates play a crucial role in attracting new players to your online gambling company. While there are other ways to promote online casinos or sportsbooks, affiliate marketing has earned a reputation for being the most effective iGaming marketing model. Based on our experience in the performance marketing industry, in this article, you will find out how…
Launching an affiliate program for your casino website? Or, just planning to add an affiliate program to your online casino? Before you go live, make sure you have everything covered with this comprehensive affiliate program checklist. From choosing the right affiliate platform to creating compelling marketing materials, this guide will walk you through the essential steps to ensure a successful launch of your casino affiliate program. You’ll learn how to recruit quality affiliates, optimize your…
Custom parameters in iGaming affiliate marketing are no longer a fancy feature but a must-have base for reliable and comprehensive campaign tracking. iGaming is a complex and fast-paced environment, and staying ahead of the game requires access to collect accurate and insightful data. That’s where custom parameters in affiliate reports come in. What are custom parameters? Custom parameters allow you to track and analyze specific data points related to your affiliate program. With this information,…
One of the most successful ways to monetize your WIX website is affiliate marketing. More and more people are curious about how to set up affiliate advertising in WIX. When it comes to affiliate advertising, the first thing you need to know is that there are two types: Affiliate Marketing and Affiliate Shops. We will go over the differences and show you how to set them up for your WIX website. Simply put, both types…
Creating effective affiliate sales funnels can make all the difference in the success of your affiliate business. However, creating a funnel from scratch can be daunting and time-consuming. This is where funnel builders for affiliate marketing comes in, providing you with a range of templates and tools to customize your funnels and increase your conversions. With so many funnel builders available, it can be hard to know where to start. Do you opt for the…
You have a cutting-edge sports betting platform that includes all of the most recent tools and features. However, an effective marketing strategy is required to attract new users to the platform. Several sports betting platform owners use various sports marketing strategies to attract new punters to the platform. These strategies include content marketing, bonuses, social media campaigns, mobile marketing, email marketing, and other tactics. However, there is one effective marketing strategy that all sports betting…
Implementing multi-tier commissions in a casino affiliate program can be an effective strategy to incentivize affiliates and grow your program. With multi-tier commissions, affiliates are not only rewarded for their own sales but also for the sales made by their sub-affiliates. One tool that offers the option to set up multi-tier commissions is Scaleo. This feature allows you to set up multiple-tier commissions and pay commissions to parent affiliates based on the sales made by…
AI tools for affiliate marketing are taking our lives by storm. Over the last few years, spending on marketing automation has significantly increased and by 2024, the whole AI market might be worth $25 billion or more. AI will also represent the purchasing habits of approximately 55% of advertisers. What should we learn from it? Companies have reaped enormous benefits from their investments in artificial intelligence (AI) and machine learning (ML) thus far, whether it…
Casino affiliate marketing isn’t created out of thin air. If you’re operating a gambling or casino affiliate site, you already understand the significance of creating high-quality “casino content” that captivates your audience and boosts traffic to your site. However, with so many other sites out there competing for the same audience, it can be challenging to stand out from the crowd. That’s why I’ve put together these 10 tips to help you create content that…
Postback URL tracking is debatable. In affiliate marketing, there are only a few problems that pose more concerns than postback URL tracking, which we will discuss here. For most advertisers, an affiliate postback is one of the most popular causes of tech challenges.
